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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

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5 Mistakes Salespeople Make When Discussing Price

Spiro Technologies

The one conversation that makes most salespeople nervous, however, is the one about price. This nervousness usually stems from a belief that discussing price is an inflection point where the deal could go south, leaving them deal-less, quota-less, and, at least according to their lizard-brain, out on the street.

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How Google harms search advertisers in 20 slides

Search Engine Land

What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Juda and Jerry Dischler confirmed this. Dig deeper.

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Data.ai launches new solutions for the app ecosystem

Martech

IAP SKU provides insights into competitor strategies, price elasticity, consumer behavior and effective in-app purchase mechanisms. Closely linked to the social commerce trend, in-app purchasing is here to stay. This means having in-app purchase capabilities that match competitors, as well as competitive prices. Why we care.

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How Google harms search advertisers in 20 slides

Martech

What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Format pricing “Advertisers never pay more than their maximum bid,” according to Google.

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How marketers on Amazon can still launch and grow brands

Martech

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

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