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The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Every update, from minor feature tweaks to major product launches, are pored over by a team. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch. One of those launches was for our Ads add-on. The Hypothesis.

Launch 73
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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Many retailers are launching RMNs, and not just big national chains. RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. Why we care. The impact on retail and ecommerce is growing, so marketers can’t ignore them. They’re all at different stages.

Retail 85
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Going International? Tips for Global Ecommerce Expansion

Salesforce

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Activate and launch.

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This day in search marketing history: January 5

Search Engine Land

2011: Google was again sued over privacy issues related to the launch of Google Buzz. Data: StumbleUpon Beats Facebook As Top Social Referrer. 2011: StumbleUpon had a 43% share of social media referrals, while Facebook has 38%, according to StatCounter. Liveblogging The Google Nexus One Phone Launch. by Wesley Young.

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Why we care about marketing management

Martech

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

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Advocating for Latinx Talent in the Workplace

Salesforce

The sponsor is somebody that’s willing to put their badge on the table to say ‘she should be promoted.’ The sponsor is somebody that’s willing to put their badge on the table to say ‘she should be promoted.’” At Salesforce, we have invested over $16 million toward closing the gap and we assess by both race and gender.

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Master the Sales Development Playbook to Boost Growth

Highspot

Improve Lead Qualification and Prioritization The sales development playbook provides criteria to identify high-value leads and referrals, ensuring SDRs focus on opportunities with the highest potential. This targeted approach maximizes the use of resources and increases the chances of closing valuable deals.

Growth 52