The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
Hubspot
JUNE 28, 2017
Every update, from minor feature tweaks to major product launches, are pored over by a team. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch. One of those launches was for our Ads add-on. The Hypothesis.
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