Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. Is training translating into closed deals? For example, sales reps who skipped interactive role-plays in training struggled with objection handling.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. How it helps you This update is invaluable for handling multifaceted support tickets, especially when end users reopen closed tickets with new, unrelated questions. Quickly exclude records from active lists.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 131

Technology Technology E-commerce Objectives and Key Results 131

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. However, that’s not enough for your sales reps to close deals consistently.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 131

Technology Technology Objectives and Key Results Construction 131

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 240

Objectives and Key Results Cross-sell Sales Strategize 240

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. This is why leveraging sales technology effectively becomes a game-changer.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Crucially, it identifies the high-value accounts that demand greater attention and offer the best closing potential. The results? The 5 key features are detailed below: 1. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Veloxy

APRIL 12, 2023

In this article, we’ll share 20 solar sales tips to help you close more deals and become a successful solar salesperson. Remember, the more you know about your audience, the better equipped you’ll be to close the deal and help them make the switch to solar energy.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

Technology 114

Technology Technology Objectives and Key Results Construction 114

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. For example, you may want to: Update metadata fields to capture key data on AI usage, including prompt ID, AI model used, and percentage generated by AI vs. humans. First, what is AIOps?

Government 120

Government Objectives and Key Results Campaign Legal 120

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. In short, you’ve done nothing at all.

Clients 114

Clients Closing Objectives and Key Results SQL 114

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. Instead, you’re layering AI onto edge technology to create hyper-personalized experiences.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. Suppliers that simplify the buying process are 62% more likely to close sales for premium offerings compared to their competitors. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Cerebral Selling

FEBRUARY 22, 2021

Little did he realize how much water heating technology has changed over that time and after a brief education by a local contractor, he ended up going with a modern, tankless hot water system. In fact, data from the team at Gong shows that close rates decline by 71% when reps forget to cover next steps on the first call.

Process 227

Process Customers Objectives and Key Results Clients 227

Partners in Excellence

APRIL 2, 2022

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. IT (if it’s a software/technology solution) may be worried about implementation. It is never the summation of individual goals and objectives. As sellers.

Objectives and Key Results 159

Objectives and Key Results Finance B2C Meeting 159

Salesforce

OCTOBER 29, 2024

Developing a solid door-to-door practice can empower your sales strategy and help you close more deals. Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. The process has evolved with the advent of technology and tools.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Martech

JANUARY 14, 2025

Control who can create CRM objects with new create permissions. This flexibility boosts productivity, helping teams achieve their prospecting goals and close more deals. Use Deal Journey and Customer Journey reports to uncover which pipelines, campaigns, or pathways contribute the most to closed deals.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Hubspot

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. Option 2: Objection I understand. They’ll explain their pain points and objectives, which is valuable information you can use to build your sales pitch. Then, I can follow up with you tomorrow.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. campaign's objectives – I will share more on that later.

Technology 90

Technology Technology Process Objectives and Key Results 90

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. What is Soft Skills Training?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Martech

OCTOBER 9, 2024

Sales zeroes in on closing deals and revenue. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Inconsistent messaging and poor handoffs confuse prospects and damage trust, making it harder to close deals.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Organizations have realized that certain key accounts drive the highest lifetime value (LTV) with lower customer acquisition costs (CAC).

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Salesforce

NOVEMBER 15, 2022

Even when you’re understandably cautious about spending overall, investing in the right technology can actually save time and money in the short term. That’s even more true over the longer term, because whatever the future holds, you can bet digital transformation will be key to navigating it successfully.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy.

Objectives and Key Results 127

Objectives and Key Results Strategize Technology Technology 127