Remove Closing Remove Strategize Remove UX
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Internal linking for bloggers: 9 mistakes to fix immediately

Search Engine Land

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Understanding UX is very important with internal linking. The linking may not be strategic.

UX 131
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The execution team’s role in a martech center of excellence

Martech

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Here’s an in-depth look at each role, highlighting how each function contributes to making strategic blueprints real-world successes.

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How SEO can work with digital marketing teams

Search Engine Land

Additionally, collaboration between the SEO team and the UX team is essential. It closely connects with content, influencer outreach, social media and traditional PR. By working with the strategic team to understand audience personas and their online behavior, insights can guide targeted strategies.

UX 105
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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing doesn’t directly drive opportunities, create meetings or close deals.

GTM 102
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Our CAC is Way Too High. Should We Cut and Marketing To The Bone?

SaaStr

If your sales team can’t close anything , you need to part ways. But more often, sales and marketing is closing some deals, just not enough. Instead, reallocate budget strategically: Cut the fat, not the muscle : Identify the least effective sales and marketing initiatives and cut those first.

UX 64
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Lessons from letting AI vibe code a landing page

Martech

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. The goal is to move them from curiosity or scattered pilots into structured, strategic engagement with <company> as their trusted AI advisor.

UX 106
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Or is that all behind closed doors? So I give it a, you know, QuickBooks login and it goes, and this software is still going to make its job easier as an agent, but if I give it enough data and there’s a repository of all the deals that have closed that should have invoices. And because it’s such a big strategic initiative.

GTM 69