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Empower Your Sales Team with a Strategic Enablement Function

Highspot

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The final step is to correlate those successful business reviews with closed-won opportunities. It all comes down to strategy.

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Step 1 is SEO research. Clarify your SEO goals and KPIs.

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SEO and UX: Finding the strategic balance for optimal outcomes

Search Engine Land

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

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B2B content marketing: Driving success through strategic content creation

Martech

Above all, B2B content marketing — like consumer content — must be relevant and tied closely to the buyer’s journey in order to be effective. Major search destinations like Google should be closely and continuously monitored by marketers with SEO experience. As mentioned earlier, B2B customers make buying decisions in teams.

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Lessons from Walmart Closing Down its Healthcare Clinic Business

The Advantexe Advisor

The news that Walmart is shutting down its healthcare clinic business is shocking on many levels but also goes to demonstrate the power of strategic discipline from a business acumen perspective. During our five-year journey, we made meaningful impacts with patients while continuing to learn, pivot, and evolve.

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Elevating Revenue Growth through Strategic Sales Enablement

Highspot

Strategic programs utilize leading indicators to predict success and correlate these signals with lagging indicators to prove impact. Investment in people gives sales teams the confidence and power to close critical deals. ” The post Elevating Revenue Growth through Strategic Sales Enablement appeared first on Highspot.