How to Handle Sales Concerns Without Damaging Trust or Losing Deals
Iannarino
MAY 8, 2025
Learn how to identify sales objections as concerns in order to build trust and close deals without jeopardizing client relationships or appearing pushy.
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Salesforce
AUGUST 19, 2024
Its built-in Einstein Trust Layer addresses security concerns by ensuring robust data security, privacy compliance, transparent AI operations, strict access controls, and comprehensive audit trails. In a corporate setting, AI systems depend on trusted and accurate input data to generate recommendations for decision-making.
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Sales Pop!
NOVEMBER 13, 2024
Misalignment between these teams can lead to the following challenges: Inconsistent Messaging : Sales and marketing may communicate different value propositions to potential customers, diluting the brand’s overall message and reducing trust.
Sales Pop!
NOVEMBER 18, 2024
Create a goal list with expiration dates to advance quickly upon keeping a close eye on all results. Brainstorm with trusted peers and partners concerning potential steps for improvement. Admit where improvement is necessary and research available options.
Sales Gravy
APRIL 10, 2025
But automation doesnt close deals. Because conversations close dealsperiod. You dont earn trust by explaining. But automation doesnt close deals. Because conversations close dealsperiod. You dont earn trust by explaining. Youre avoiding real sales conversations because theyre uncomfortable. Start digging.
Hubspot
SEPTEMBER 6, 2024
With so many different initiatives competing for your prospects’ limited attention, it’s essential to close deals quickly and efficiently while the problem they want to solve is fresh in their minds. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.
Salesforce
JANUARY 9, 2025
So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.
Sales Pop!
JANUARY 7, 2025
Its best to first focus on developing the relationship whereby trust builds. Extra Steps for Earning the Smooth Sale One big differentiator for successful salespeople is they view the sale not as the close, the end, but as a new beginning.
Veloxy
JULY 14, 2022
What is your closing ratio? Your closing ratio (or close rate) measures your overall sales efficiency. It’s calculated by dividing the number of sales you’ve closed by the number of leads or opportunities in your pipeline (and multiplying that by 100 to generate a percent). Your closing ratio for June would have been 30%.
Veloxy
JANUARY 7, 2025
The quicker you can close a deal, the faster you can move on to the next one. It can help you close deals faster, increase your sales volume, and improve your bottom line. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Engagement: Relationship building and trust establishment.
SaaStr
APRIL 14, 2025
Dear SaaStr: How Do I Learn to Close Big Enterprise Deals Better? Closing high-ticket enterprise deals is a different beast compared to SMB or mid-market sales. Build Relationships at Multiple Levels : Related to the prior point, but you have to build trust at multiple levels in big enterprise deals. And work with each of them.
Search Engine Land
MAY 17, 2024
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Clearly, trust is a major issue – and in the court of public opinion among advertisers, Google has already been found guilty. Spoiler alert: it’s not good.
Martech
OCTOBER 25, 2024
This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success.
Highspot
FEBRUARY 20, 2025
Key Takeaways AI-powered sales training helps reps build trust by personalizing conversations and addressing buyer needs. Buyers dont just choose a productthey choose a partner they trust. According to an Edelman study , nearly 9 in 10 buyers say trust is a key factor when deciding which brand to buy from.
Veloxy
DECEMBER 9, 2024
If your Salesforce data is incomplete, outdated, or inconsistent, your team won’t trust it. Good data builds trust, and trust drives adoption. How does it help them close more deals? When Salesforce helps close a big deal or streamline a complex process, celebrate it. Is it increased lead conversion?
Sales Gravy
MAY 1, 2025
We obsess over skills like closing techniques, objection handling, and prospecting cadence. If youre not self-aware, youre leaving money on the table and damaging trust. Without it, you cant navigate objections, establish trust, or conduct a real discovery conversation. But self-awareness is the real make-or-break.
Sales Gravy
OCTOBER 29, 2024
The opening of a conversation is just as important as closing a deal, making daily prospecting essential for building new relationships. Persistence is non-negotiable in outbound sales; overcoming rejection is part of the journey to closing more deals. This distinction is crucial for developing trust and creating positive experiences.
Martech
AUGUST 1, 2024
Our agency conducted an extensive two-year analysis of content consumption across four industries, examining over 50 closed deals. In other words, we only saw a connection between content engagement and the buyer’s journey in 20% of closed, won deals. Map the actual buyer journey in a dozen or so closed deals. The results?
Martech
SEPTEMBER 6, 2024
Tenyx’s co-founders, Itamar Arel, who serves as CEO, and Adam Earle, the company’s CTO, and their team will join Salesforce to help further grow Salesforce’s Agent offerings upon the close of the acquisition, Salesforce said in a release. Why we care. As the U.S. As the U.S.
Martech
MARCH 14, 2024
As readers, we scrutinize every post more closely to see if the publisher actually included their own perspective or if they’re just churning out AI-generated junk. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?
SaaStr
MAY 26, 2025
It’s close. We’re close here. ” At least for 1-2 call closes, and maybe more. Strategic Guidance : AEs will become trusted advisors rather than information sources, as prospects will already have baseline knowledge from AI interactions. The Top 10% of Sales Reps Today Close 65% of All Deals.
Partners in Excellence
MAY 22, 2025
These were conversations that got deep into the weeds on opportunities in the final stages of closing. While what she was doing was very well intended, and she has high trust in and with her team, she wasn’t solving the problem. Managers swooping into closing deals because they feel they can do it better.
SaaStr
MAY 1, 2025
And someone you can trust with your few, precious leads. "That Leads are too precious in the early days to waste on someone you dont trust to clos. If they cant explain how it solves customer pain points better than anyone else, they wont close deals. Would You Trust Them With Your Top Customers? Then they just fly.
Sales Gravy
DECEMBER 25, 2024
Heres what stood out from our conversations this year: Objections Are Opportunities: Objections arent something to avoid, theyre invitations to build trust. Relentless Prospecting Wins Deals: The deals you close tomorrow start with the work you do today. When a buyer pushes back, its a sign theyre engaged.
Martech
AUGUST 6, 2024
It’s a sign of the high amount of trust consumers have in mobile channels as they use their phones to get more things done in their digital lives. Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect.
Iannarino
JULY 19, 2021
Starting with your company is designed to do two things: prove that your client can trust the company, and provide you (the salesperson) with some level of credibility. If the largest companies in the world trust this company, it must be a good choice. Get my 2nd book: The Lost Art of Closing. "In Our Clients.
Martech
AUGUST 29, 2024
If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. People trust individuals more than companies and LinkedIn lets your team tap into that trust. Conference season is in full swing.
Salesforce
OCTOBER 28, 2024
But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf. Get started Trust patterns for Agentforce Trust in AI is still in its infancy. Create transparency by design To build trust, it’s important that users know when they’re interacting with an AI agent.
Martech
AUGUST 22, 2024
Relevant non-promotional messaging is a great lever that aligns well with iOS’s focus on building user trust and providing value. For now, implement the above recommendations and stay in close contact with trusted resources who can advise you on the best way forward.
Martech
MAY 1, 2024
Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue. Below are three ways to use video specifically in sales emails to help you close deals.
Sales Hacker
JULY 8, 2024
Discussed in this Episode: The importance of trust in building effective go-to-market strategies. 25:50 – The story of a successful SDR who rapidly progressed to closing multi-million dollar deals. The post GTM 102: Building Trust, Embracing Old-School Tactics, and Scaling Sales Teams with David Greenberger appeared first on GTMnow.
Martech
JANUARY 7, 2025
Authority and trust. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Gains mentions in trusted publications to improve how LLMs perceive your brand. Semantic SEO. Technical SEO. User intent matching. AI feature optimization.
Martech
DECEMBER 4, 2024
Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”
Iannarino
NOVEMBER 13, 2024
Unlock the secrets to consistently winning more deals, earning client trust, and becoming a top-performing sales professional in today’s competitive market.
Veloxy
OCTOBER 22, 2024
Start for free The Role of AI in Sales Strategy As someone who’s spent years working closely with sales teams, I’ve seen firsthand how time-consuming and inconsistent traditional sales methods can be. With traditional methods, it’s easy to focus on the wrong ones, wasting time on leads that will never close.
Martech
DECEMBER 20, 2024
Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal. Bottom-of-funnel (BOFU): Close the deal. The remedy Set realistic goals for your content.
Sales Gravy
OCTOBER 15, 2024
For example, instead of fearing customer reactions based on past experiences, sellers should prioritize addressing concerns promptly, reducing anxiety and maintaining customer trust. At OutBound, participants will learn how to use AI to their advantage while refining their interpersonal skills to close deals.
SaaStr
MARCH 6, 2025
4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. “Re-earning trust is incredibly difficult if it’s lost,” warns Taylor.
Martech
AUGUST 19, 2024
Dig deeper: How to find your next, best customers with ABM Collaborate with sales teams Work closely with your sales team to identify segments or specific accounts showing interest in your products or services. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.
Hubspot
OCTOBER 15, 2024
Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. By actively involving them in the solution-building process, you build trust and demonstrate a genuine commitment to their needs.” Exhibit thorough product knowledge.
Martech
AUGUST 12, 2024
Open deals with past or no close date : Tracks deals without a defined close date, which would make forecasting ineffective. From an accountability perspective, these reports could also be exclusive to marketing-sourced deals, ensuring the leads you provided are actively worked. Email: Business email address Sign me up!
Martech
APRIL 30, 2025
The personal touch is the best way to generate trust and trust is everything to a buyer. Not even close. Having separate sales and marketing departments is an old and inefficient way to operate. Two siloed departments impede evolution. B2B is personal it always has been and always will be. Change is hard, but were not there.
Martech
DECEMBER 30, 2024
As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Companies that understand their customers needs and fears will build stronger connections and greater trust. Trust and transparency Trust is the currency of 2025.
Sales Hacker
OCTOBER 11, 2024
Product : Vanta Your deal is almost closed, and all that’s left is the security review. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. improving questioning techniques can lead to a higher close rate).
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