Martech

DECEMBER 26, 2023

Every year the bar gets raised. With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. Meeting these expectations will help build customer trust in the new year, even as marketers face challenges to trust related to data security and privacy. Get MarTech!

Customers 145

Customers Retail GTM Trust 145

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built.

Government 113

Government Technology Technology Start-ups 113

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

Non-Profits 123

Non-Profits E-commerce Strategize Consult 123

SaaStr

AUGUST 27, 2023

Last week we had a great one with Carin van Vuuren up, CMO of Greenhouse, check it out here. This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! #1. What’s the number one top new app you’ve added the past year? What’s your core stack of apps today?

Launch 84

Launch Growth Go To Market Prospecting 84

SaaStr

JANUARY 28, 2024

Just Raise One Round My Best Advice for 2024: Work Harder Beware The Overly Self-Promotional CMO (and CRO) Product-Led Growth Is Great. 66% of You Are Starting the Year Burnt Out. SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta  Top Videos This Week: 1.

Pitch 80

Pitch Promote Growth Start-ups 80

Sales Hacker

FEBRUARY 5, 2024

Andy Jolls is 25+ year executive with several years in CMO roles. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.

GTM 88

GTM Finance CRM Consult 88

SaaStr

NOVEMBER 12, 2023

This week we have Sarah Kiefer, CMO at Pitch! #1. What’s the number one top new app you’ve added the past year? Screen Studio has been a new addition this year. #3. The post My App Stack: Sarah Kiefer, CMO at Pitch appeared first on SaaStr. What’s your core stack of apps today?

Pitch 89

Pitch Technology Technology Growth 89

SaaStr

JANUARY 13, 2023

We’ve worked together for years and he’s a gift. In my experience, this “fractional” breaks model breaks down with a “Fractional CRO” or “Fractional CMO”. No, what I tend to see is founder struggling to hire a true VP of Sales or Marketing get tired or desperate and think a Fractional CRO or CMO is better than nothing.

Finance 118

Finance Contract Pipeline Consult 118

SaaStr

JANUARY 10, 2024

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. And without that context, you lose out.”

Pipeline 98

Pipeline Growth Strategize Start-ups 98

SaaStr

DECEMBER 14, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld.

GTM 95

GTM Cross-sell Territory Retail 95

SaaStr

OCTOBER 29, 2023

10+ Actionable Things You Can Do To Scale Faster In The Early Days The Chat GPT Growth Story: How AI is Changing the Way We Work The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated) Dear SaaStr: My Top Sales Rep Made $600,000 a Year — And Just Quit! What Happened? Top Podcasts This Week: 1.

GTM 93

GTM Pitch Growth Sales 93

Martech

AUGUST 28, 2023

That’s down from 42% last year and 58% in 2020. Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency. At 18 months CMOs have the briefest tenure of any C-suite office. billion in 2020 to $23.6

Government 98

Government Technology Technology Strategize 98

Search Engine Land

MAY 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel. Search advertising.

Represent 102

Represent Engineering 102

SaaStr

OCTOBER 22, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Pitchbook: VC Returns Are at a 10+ Year Low 10+ Actionable Things You Can Do To Scale Faster In The Early Days The #1 Reason CMOs Fail 10+ Signs of a Mediocre Hire The $100,000,000 Valuation: The Last Stop Before “IPO or Bust” Top Podcasts This Week: 1.

Pitch 92

Pitch Growth Closing Product 92

SaaStr

SEPTEMBER 3, 2023

Last week we had a great one with Sydney Sloan, CMO of Drata, check it out here. This week we have Luca Penati, CMO & CCO of BEE! #1. What’s the number one top new app you’ve added the past year? Webflow has been a great new addition this year. #3. Webflow has been a great new addition this year. #3.

Territory 79

Territory Consult Technology Technology 79

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

X-functional 94

X-functional GTM B2B Technology 94

SaaStr

AUGUST 20, 2023

This week we have Carin van Vuuren up, CMO of Greenhouse. #1. What’s the number one top new app you’ve added the past year? Prior to joining Greenhouse, Carin was a Partner at CapGemini Consulting, and CMO of Fahrenheit 212, an innovation consultancy. What’s your core stack of apps today?

Consult 83

Consult Campaign Growth Go To Market 83

Martech

APRIL 29, 2024

50% of consumers made a purchase from an email in the last year. There is clear desire among consumers for meaningful interactions with companies that go beyond the transactional,” said Wendy Werve, Marigold’s CMO. Here’s what consumers said about specific marketing channels and practices. They want to be treated like individuals.

Trust 125

Trust Consult Conversion Customers 125

SaaStr

APRIL 30, 2023

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly’s CMO Tara Robertson  2. Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly’s CMO Tara Robertson 5. And You Put In The Time. How to Cope With Long Sales Cycles Top Podcasts This Week: 1.

Customers 89

Customers Sales 89

Search Engine Land

OCTOBER 19, 2023

Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. The speed of change we’ve seen this year in search marketing has been incredible and unlike any other year that I’ve seen covering this industry for 16 years. No training or education. Register for free here.)

B2C 112

B2C Education Engineering Presentation 112

SaaStr

AUGUST 19, 2021

SaaStr Annual 2021 is back and better than ever this year in the SF Bay Area — 100% outdoors, 100% vaccinated, 100% tested, and 100% awesome. But many of you can’t make the trek this year, so we’ve added a FREE Digital Day ! CMO of Blackline. CMO of Atlassian. CMO Tipalti. CMO Atlassian.

95

95

SaaStr

MAY 18, 2023

The first 2 were in Paris, last year was at the beach in sunny Barcelona, and finally, we’ve come to London!! As always, we have an amazing agenda for you! And grab 20% off the FINAL tickets here : The post New SaaStr Europa Speakers! Rippling Founder, VCs from Founders Fund, ICONIQ Growth, and More!

Growth 92

Growth GTM 92

Martech

MARCH 8, 2024

Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. Overall, men earn 35% more than women — up from 24% last year! The marketing industry is in an interesting position when it comes to women in the workforce.

Account management 117

Account management Process 117

Martech

MAY 13, 2024

based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s That’s not to say we’re not testing Privacy Sandbox, but we can’t wait or we’ll be here next year without any innovation.

Conversion 109

Conversion Follow-up Engineering Technology 109

SaaStr

NOVEMBER 26, 2023

Last week we had a great one with Meagen Eisenberg, CMO at Lacework, check it out here. What’s the number one top new app you’ve added the past year? Descript has been a game changer this year. #3. Descript has been a game changer this year. #3. What’s your core stack of apps today? Google Suite , and Notion. #2.

Gaming 89

Gaming Growth 89

Martech

AUGUST 15, 2022

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 The reasons that CMOs have short tenures have been explored in depth in recent years and I don’t want to belabor the point.

Drivers/motivators 108

Drivers/motivators Growth Education Technology 108

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Learnings as CMO at Multiple Companies Drata is growing even faster than Salesloft did, much faster than Sydney’s ever seen. It compounds.

Cross-sell 82

Cross-sell Strategize Campaign Education 82

SaaStr

FEBRUARY 10, 2024

Last time we had a great one with Tifenn Dano Kwan, CMO at Amplitude, check it out here. What’s the number one top new app you’ve added the past year? This last year ChatGPT has been my best new app. #3. This week we have Rachel Wolan, CPO at Webflow! #1. What’s your core stack of apps today?

Growth 81

Growth Engineering Product 81

SaaStr

SEPTEMBER 25, 2023

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. Align on a north star metric every year. Unfortunately, this type of tension is all too common and plagues many companies. But there is hope.

Objectives and Key Results 103

Objectives and Key Results Lead generation Sales Campaign 103

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. in April of this year. The top challenges they face this year are: Improving customer experience. They interviewed 348 marketing professionals in the U.S. Proving ROI. Why we care.

B2B 119

B2B B2C Process Customers 119

SaaStr

OCTOBER 29, 2023

Last week we had a great one with Chandar Pattabhiram, CMO at Coupa, check it out here. What’s the number one top new app you’ve added the past year? RevenueHero has been a great new app for me this year. #3. RevenueHero has been a great new app for me this year. #3. What’s your core stack of apps today? Salesforce.

Growth 90

Growth Trust Product Customers 90

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Over the last two years, organizations have been grasping for any sign of normalcy. Let us know!

Hospitality 115

Hospitality Healthcare Trust Closing 115

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Strategize 119

Strategize Technology Technology Retail 119

SaaStr

JULY 18, 2023

Biggest Mistakes of My CMO Career with Databricks, Zoom, Okta, and HyperGrowth Advisors A deep dive on what makes for a great CMO. #6. The Power of Customer Success: Driving Growth Through Customer Happiness with Asana, PagerDuty, Miro, and Sapphire Ventures CS has changed so much in the past 2 years.

GTM 78

GTM Growth Go To Market Conversion 78

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

SaaStr

NOVEMBER 10, 2022

SaaStr Scale is our biggest digital / on-line event of the year and is back for its 5th edition on December 7 ! CMO Typeform. CMO Samsara. CMO Checkout. It’s FREE and sign-up to learn from: CEO HubSpot. CEO Attentive. CRO DigitalOcean. CRO Celonis. VPS Rippling. And SO MUCH MORE.

74

74

SaaStr

SEPTEMBER 24, 2023

What’s the number one top new app you’ve added the past year? 6sense has been a great new addition for me this year. #3. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. I’m using Calendly , 6sense , Marketo , Braze , Slack , Google , Asana , Zoom , and Optimizely. #2.

Growth 100

Growth Engineering Product Sales 100