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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team. Salaries and commissions for the sales team. Marketing software and tools.

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales. Brand advocacy: Affiliates promoting your products can enhance credibility.

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FTC finalizes rule to combat fake reviews, testimonials

Search Engine Land

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Khan said the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

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Why account-based expansion is B2B’s next growth lever

Martech

Sales teams chase new logos for commission structures that favor new business. Create value-driven content versus promotional. This acquisition-first mindset stems from traditional marketing metrics and organizational structures. Marketing teams are often measured on MQLs, pipeline generation and new logo acquisition.

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7 Tips for Growing With Just One Business Funnel

ClickFunnels

When done with integrity, it’s a win-win situation—you earn a commission; your customer gets valuable tools to move forward. Use automated email follow-ups, retargeting campaigns, and check-ins to offer additional products, higher-level services, or time-sensitive promotions. It’s just getting started.

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Spot Bonus: What It Is and How To Do It Right

Salesforce

But unlike other financial incentives such as sales commission, they aren’t a formalized part of a compensation plan. Back to top ) Benefits of implementing spot bonuses Spot bonuses can help promote a positive workplace culture, providing a spontaneous way to show employees that they’re valued throughout the year.