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Why account-based expansion is B2B’s next growth lever

Martech

Sales teams chase new logos for commission structures that favor new business. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential. Customer maturity indicators.

Growth 137
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Google under investigation in Italy over user consent practices

Search Engine Land

This could then lead advertisers having to be more strategic with where they spend then budget. This investigation by Italy’s regulator appears to address concerns not yet covered by the European Commission’s ongoing DMA probe into Google. For example, cost per acquisition could increase. Between the lines. What to watch.

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7 Tips for Growing With Just One Business Funnel

ClickFunnels

The secret is an innovative structure, a good game plan, and a strategic platform to help you build. When done with integrity, it’s a win-win situation—you earn a commission; your customer gets valuable tools to move forward. In that case, you might recommend tools for website hosting, email marketing, or productivity software.

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EU’s top court upholds $2.7 billion fine against Google

Search Engine Land

While Google has already made changes to comply with the 2017 decision, this ruling could lead to further adjustments in how Google shares data, algorithm transparency and more, impacting how advertisers strategize and spend their budgets. ”

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Change – The Ultimate Sales Survival Skill

Sales Pop!

Of course, it’s very appropriate to have that dual focus as deals and accounts are typically the two areas most closely connected to wins, commissions and bonuses. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

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B2B marketing can’t hide from change forever

Martech

Whether for sales or CX, commissions are paid on the transaction. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech. Thats the future.

B2B 114
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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

Strategic Guidance : AEs will become trusted advisors rather than information sources, as prospects will already have baseline knowledge from AI interactions. If so, it may lead to commissions falling. AI Optimization Bonuses : Sales professionals receive incentives for improving AI effectiveness through feedback and optimization.