How to make your ‘ideal customer profile’ more ideal
Martech
NOVEMBER 8, 2023
We’ve uncovered that one of the primary determinants of revenue impact for these elite high-performers is the process for account selection — 63% use a data-driven rationale to identify targets. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. Get MarTech!
Let's personalize your content