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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

Product 127
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110
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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Picking Your Core Verticals and Selling Outside of “Tech” 70% of Monday’s customers are non-tech — real estate, banking, construction, and even churches.

Growth 63
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59
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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

It’s a simple process, but each step is filled with nuance and deliberate decision making. It’s likely you’ve already constructed both the ICP and BP. Firmographic Data – Includes a breakdown of total addressable markets. It is a time-consuming process that requires focus, diligence, and consistency. Not exactly.

B2B 105
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The Sales Leader's Guide to Performance Management

Hubspot

You can achieve it with a structured sales performance management process. Having a sales performance management process in place is crucial for your team’s overall success. A sales performance management plan adds structure and accountability to your training process. Why Sales Performance Management Matters.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Marketing would own the top of the funnel and sales would own the bottom. Once a lead was ready for sales, it could be handed off and, in many cases, would never hear from marketing again. This linear process is no longer possible in today’s world. Core Marketing Responsibilities. What Does Marketing Do for Sales?