Gain and Maintain Change Buy-In with Storytelling
Heinz Marketing
SEPTEMBER 14, 2023
That’s just competition, and the result of stagnation is market failure. How do you get buy-in from the key people and teams you need? It is a bit contrived, but communication is key, and the heart of communication is story. That leads us to the third step: naming the object of the game. For you, and for your career.
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