From Flip-Flops to a $500M Exit as CRO: Lessons Learned from Taking a Startup From $0 to a Successful Exit with Martin Roth
Sales Hacker
DECEMBER 10, 2024
Martin emphasizes the importance of maintaining enough quota coverage to meet revenue targets while accounting for factors like rep attrition and ramp time. Initially, there was uncertainty about the pandemic’s impact on the construction industry, prompting Levelset to pull back on aggressive sales hiring temporarily.
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