Martech

SEPTEMBER 20, 2024

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. million, up 23% compared to Q1 ’23. Many industries go through this.

Cross-sell

Hubspot

JULY 23, 2025

Since then, I’ve built customer journeys that do work. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. Let me break it down.

SQL

Sales Gravy

APRIL 10, 2025

The Fancy Stuff Is Failing You We see it all the timesalespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. Youre hoping your sequence will nurture your prospect into buying without you having to actually sell. Follow-up calls. Most reps send five emails and give up.

Closing

Martech

JULY 25, 2024

Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. Each member may have up to 15 interactions with each vendor under evaluation. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually.

B2B

ClickFunnels

JULY 24, 2025

Because when you set your business funnel up the right way, a single one can branch into several ways to make money. Whether you’re a coach, a course creator, a consultant, or an e-commerce seller, you can turn one well-built funnel into a revenue machine. Re-Engage Past Buyers With Automated Follow-Ups 7. Yep—just one.

E-commerce

Hubspot

OCTOBER 15, 2024

To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects. Then, during the conversation, offer customized insights that address their specific pain points and goals. Check out what they had to say!

Prospecting

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) The consulting mindset was quite helpful there.

GTM

Hubspot

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S.

B2B

ClickFunnels

AUGUST 12, 2025

Maybe it’s a course you want to sell, a consulting business you’re launching, or a product you’ve been developing for months. It takes strangers who barely know you exist and walks them through becoming paying customers. This is where your funnel helps turn subscribers into paying customers.

Launch

ClickFunnels

JUNE 17, 2025

But judging by where your potential customers spend their time and how they discover businesses today, it’s clear why social media should be part of your conversion strategy. You’re showing up where your audience already spends their time, on platforms like Instagram, TikTok, Facebook, LinkedIn, or X.

Sales

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic

Partners in Excellence

FEBRUARY 21, 2025

What did the response mean to the customer?” If you look at many of the popular selling methodologies, they are all focused on conversations–SPIN, Consultative Selling, Value Based Selling, GAP, MEDDIC, Challenger and others. Can you hold up your end of the conversation? I know you will enjoy it!

Customers

RingDNA

JULY 2, 2025

CPSP – Certified Professional Sales Person The Certified Professional Sales Person (CPSP) program from the National Association of Sales Professionals (NASP) is designed for reps at any stage of their career looking to build a strong foundation in modern selling. It’s especially valuable for reps selling high-value, consultative solutions.

Retail

Hubspot

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. MQLs that your sales team has vetted and identified as worthy of direct follow-up. The evangelist may work for a consulting firm, a partner candidate, or even an existing customer.

Territory

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. What is cross-selling in sales? Lets dive in.

Cross-sell

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Doing your research after regular business hours (rather than during) frees up additional selling time. Plan follow-up strategies when, how, and what to say.

Real Estate

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Marcus Standish , business development lead at Professional Services Automation platform at Scoro , explains, “If a candidate has worked in an entrepreneurial environment, customer success, or account management, that’s a plus.”

Objectives and Key Results

Sales Gravy

JUNE 19, 2025

According to SimplicityDX, customer acquisition costs have increased by 222% over the last eight years, while customer lifetime value has remained flat. It's getting harder and more expensive to find new customers, making the ones you have incredibly valuable. Yet most salespeople treat customers like one-time transactions.

Commission

PandaDoc

JULY 9, 2025

Consultative selling Full guide: Consultative sales This method is all about building trust and uncovering the deeper needs of the customer. Best for: Long sales cycles, relationship-based selling, B2B solutions. It’s often used by larger sales teams selling to multiple stakeholders.

Objectives and Key Results

RingDNA

JUNE 15, 2025

Author Robert Louis Stevenson once stated that “everyone lives by selling something.” ” No matter the products or services you’re selling, sell them better and you’re likely to live better. When formulating an ideal sales strategy, what you are selling matters less than to whom you are selling.

B2C

ClickFunnels

AUGUST 5, 2025

It’s a guided customer journey with one goal: conversion. It moves your visitor through a step-by-step process, whether that’s collecting an email, selling a product, or booking a call. Starting from zero means your priority is building momentum through leads, sales, and honest customer feedback.

Launch

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. We were winning buyers but losing customers. What is a customer’s journey? What is a customer’s journey? They aren’t.

Referrals

Salesforce

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. As a receivable transaction, the sales invoice prompts the customer for payment. What you’ll learn: What is a sales invoice? Learn how Revenue Cloud can help.

Finance

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients

Salesforce

OCTOBER 22, 2024

Pioneered in the 1990s by Jack Napoli, the MEDDIC framework transforms teams into sales powerhouses by delving deep into the elements of the customer buying experience. And by the end, you’ll know more about your customer than you have before. Learn more What is the MEDDIC sales process? Let’s start with what MEDDIC means.

E-commerce

Salesforce

DECEMBER 17, 2024

If you could create your ideal customer in a lab, who would they be? What would make them so uniquely suited to your product or service that they become a lifelong customer? These are the questions an ideal customer profile (ICP) helps sales organizations answer. What you’ll learn: What is an ideal customer profile (ICP)?

Prospecting

Highspot

AUGUST 10, 2025

Key takeaways Sell sheets help go-to-market teams deliver relevant, consistent messaging to potential customers, making it easier to tell a unified product story in deal discussions and accelerate leads’ decision-making. This is where personalized sell sheets (a.k.a., What is a sell sheet?

Closing

Hubspot

NOVEMBER 22, 2024

The fact that the tool made me think about my offer's key selling points when I tested it was a big win. In the context of using AI in sales , this means helping customers do their own research before interacting with a sales rep from your organization. Re-target churned customers. Even as an AI skeptic, I was impressed.

Lead generation

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. This begins at the sales rep level but can become an enterprise-wide problem when sales staff, from reps up to SVPs, focus on their year-to-date (YTD) positions against quota. Why are revenue targets so hard to hit? Getting stuck on YTD sales.

Meeting

PandaDoc

JULY 7, 2025

It includes robust sales tools that integrate with marketing automation, customer service features, and content management. Pipeline management Customizable pipelines with visual dashboards, multiple pipeline support, and activity-based selling. Custom workflow automation through a visual builder.

CRM

ClickFunnels

AUGUST 5, 2025

Whether you’re a coach, consultant, or service provider, book funnels help demonstrate your knowledge, all while attracting potential clients. It’s a complete system that turns your book into a customer acquisition tool. You follow up with emails to build the relationship and make more offers.

Up-sell

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

Legal

RingDNA

MAY 8, 2025

Inspirational sales quotes will fuel your drive, sharpen your mindset, and elevate how you lead and sell. But even as technology transforms how we sell, one truth remains: Great sales still depend on great people, meaningful conversations, and precise timing. RevOps Manager, Revenue.io “Slow down to speed up.

Drivers/motivators

Understanding the Sales Force

JULY 1, 2025

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?”

Process