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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals.

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The impact of martech on company value

Martech

Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Outperforming pharmaceutical companies use CRM as strategic martech investments.

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A co-pilot approach to genAI (with prompt examples)

Martech

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. The content is aimed at marketing directors. Creating engaging imagery.

Angle 129
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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

Developer-First DNA: The founders “understood the difficulties in scaling a subscription app firsthand”this wasn’t consultants building for developers, this was developers building for developers. Market Expansion: The mobile subscription market exploded during COVID.

Launch 112
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What Is a Strategic Sales Plan?

Gong.io

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

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Strategic Sales – Unlocking Business Growth

The 5% Institute

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?