Five Reasons Why Consultative Selling Outperforms the Challenger Sale
Miller Heiman Group
SEPTEMBER 23, 2019
For some sellers, that’s meant moving away from solution selling to a more aggressive approach, like the Challenger Sale model popularized after the 2011 book of the same name. Here are five reasons that a consultative approach beats the Challenger Sale for enterprise selling. Selling Is Still a Mutual-Value Activity.
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