article thumbnail

What to do when your vendor has a data breach

Martech

To that end, be sure you have the contact information available at all times. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. The contract should have a data breach notification requirement and possibly what remediation is required of the vendor.

article thumbnail

Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. Sales is focused on accounts and marketing is focused on contacts. Generative AI for contract summarization reducing contract processing time and assisting with contract questions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 27 Small Business Tools to Boost Productivity

Salesforce

Clearbit : By enriching prospect data inside your CRM, this tool organizes potential customers’ contact information, including social media handles. CRM integration lets you attach leads, contacts, opportunities, and cases to virtual sticky notes. Marketing 20.

article thumbnail

AI-powered martech news and releases: September 12

Martech

Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals.

article thumbnail

5 tips for marketers planning to evaluate B2B data vendors

Martech

When you contact vendors, provide them with detailed information about your business needs, including current data volumes and quality issues, specific fields for enrichment/validation, standardization requirements, geographic regions, industry-specific needs and compliance requirements.

B2B
article thumbnail

How to Use AI to Close More Sales

Hubspot

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak.

article thumbnail

How Sales Teams Can Use AI to Follow Up With Leads

Hubspot

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.