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Contacts Over Contracts

Iannarino

Navigating client relationships is an art—especially when things go off-course.

Contract 244
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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. Sales is focused on accounts and marketing is focused on contacts. Generative AI for contract summarization reducing contract processing time and assisting with contract questions.

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What to do when your vendor has a data breach

Martech

To that end, be sure you have the contact information available at all times. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. The contract should have a data breach notification requirement and possibly what remediation is required of the vendor.

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First You Create Value

Iannarino

Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.”

Contract 337
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6 martech contract gotchas to be aware of

Martech

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. You use them to buy contacts and information as well as to enrich what data you’ve already got. That said, the wording in a contract or master service agreement won’t change. . So, you have a great data vendor.

Contract 117
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How Your Client Justifies Buying from You

Iannarino

Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. Now, that path has a greater likelihood of generating a “no-decision” than a signed contract. Here are four characteristics of value creation that tip the scales in your direction.

Clients 325
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Selling and Complex Buying Behaviors

Iannarino

Often, you and your contact were the only people in the room. If you performed well, your contact would sign a contract. Selling used to be easier. As a salesperson, you might have called on a decision-maker once or twice. While you could expect objections and a negotiation over price, selling was relatively straightforward.

Sell 277