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Why B2B marketing must adopt B2C tactics

Martech

There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change.

B2C
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AI agents: 2025 predictions

Martech

These AI-driven representatives will engage with customers in ways that are deeply aligned with the brands ethos, ensuring interactions are authentic, meaningful and memorable. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

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AI and the Future of Enterprise: A SaaStr Deep Dive with Marc Benioff

SaaStr

The Last Generation of “Humans-Only” Leadership Benioff believes current leaders represent “the last generation of CEOs that only had human employees.” This was particularly motivating for Benioff, seeing how rapidly customers can deploy high-value AI implementations in relatively short timeframes.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

When your sales team sees that using the system benefits them personally, they’ll be more motivated to adopt it. Be a Model Outside Sales Representative As a CEO or Sales Executive, your team looks to you for guidance. Celebrate Outside Sales Success Stories Recognition is a powerful motivator.

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The 10 Best SaaS CRM Software

Hubspot

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. A SaaS company isn’t future-proof without a centralized database of customer data, leads, and contact information. What‘s next?

CRM
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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

So as an SDR manager, how can you ensure your team stays motivated, engaged, and productive in such a demanding and often thankless role? Together, we will uncover actionable insights that will elevate your team’s performance and ensure they remain motivated and fulfilled throughout their journey.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training techniques like gamification keep teams motivated. Product Training for Partners Channel partners, resellers, and distributors extend your reach, but they need the right tools and product knowledge training materials to represent your product and brand effectively. co-marketing materials).