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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA.

B2B
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A Day in the Life of An AI Enterprise

Salesforce

For example, it knows which customers prefer to be contacted by text, email, or phone. Sandstone, although fictional, is already there, representing how an established company might successfully transition to become an AI-driven company. Now Sandstone is ready to reach out to its targeted customers.

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The 10 Best SaaS CRM Software

Hubspot

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. A SaaS company isn’t future-proof without a centralized database of customer data, leads, and contact information. Or have you repressed these memories?

CRM
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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction. They act as the main point of contact for clients, addressing their needs, resolving issues, and upselling additional products or services.

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The complete guide to social selling for B2B sales

Highspot

The pressure on sales representatives to perform today (read: move faster, show up sharper, and close more) is high, to say the least. Our GTM enablement software can find the most relevant assets your leads would find interesting and generates bespoke presentations you can share on social media or email.

B2B
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product Training for Sales Teams Sales reps need comprehensive knowledge to present the product as valuable to prospects, address unique challenges, and handle objections. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

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How to Build a Sales Enablement Training Program

Highspot

Sales enablement training is not a one-time effort; it’s a long-term initiative that benefits sales representatives from their first day with your organization. They need to understand your company structure and know whom to contact for information. How Do I Get Started with a Sales Enablement Training Program?