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How to make your ‘ideal customer profile’ more ideal

Martech

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. Customer portfolio analysis A closer look often reveals surprising profitability differences among customers.

Customers 112
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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Year founded.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

And while you can always push a product for the sake of selling it, you’ll only sell it once. Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. However, salespeople tend to miss the bigger picture.

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5 tips for successfully adding martech to your stack

Martech

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. And to be fair, it sometimes is a smart move.

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Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Identify key stages in the lifecycle of a contract.

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Secrets to Aligning Marketing & Revenue Strategy With Marqeta CMO: SaaStr Podcast 476 and Video

SaaStr

Traditionally, marketing teams sit down at the beginning of the year, hammer out targets and strategic initiatives and spend the entire year narrowed in on that plan, never wavering despite changing circumstances. Examine strategic performance, tactic effectiveness, lead and opportunities response, and more. Intent is the New Lead.

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Account Growth And Innovation

Partners in Excellence

Primarily, this is targeted to getting renewals when the current contract terminates. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is cross sell. We try to find opportunities to sell other products within the same account.

Growth 68