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Why B2B CMOs are frustrated with ABM platforms

Martech

The not-so-hidden high costs and long contracts ABM platforms are expensive. Many providers require long minimum contracts, often locking companies into a year or more of service with six-figure annual fees.

B2B 129
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 114
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 97
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Pipedrive vs HubSpot CRM: Features, pricing, and more

PandaDoc

HubSpot is great if you want a single platform to align all of your go-to-market efforts. Here’s how PandaDoc CPQ (configure, price, quote) can benefit your team: Automated document generation : Automatically pull data from your CRM to create quotes, proposals, and contracts. That means less manual entry and fewer errors.

CRM 52
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Why marketing must reclaim GTM design in the age of AI

Martech

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing should have stepped into a larger strategic role as revenue movements evolved. “It’s not about signing a contract and being good to go.

GTM 104
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B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Think deals tied to software subscriptions that require annual or multi-year contracts.) That said, your sales team continues to hold significant value to them.

B2B 52
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. When your sales reps, marketers, customer support agents, and partners can articulate your product’s value and use cases, you elevate every buyer touchpoint, from first demo to contract renewal.

Product 52