Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Lead Fuze

DECEMBER 1, 2021

SMB and mid-market businesses may be tempted to go straight into the Enterprise market. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. We even included some examples for you.

Product 40

Product Account management Contract Price 40

Hubspot

SEPTEMBER 12, 2018

Proposal sent: The buyer reviews your proposal or contract. Perhaps prospects are 75% likely to buy in the demo stage and 90% likely to buy in the negotiation stage. If you need to win 135 deals, and your reps typically close 90% of deals in the negotiation stage, 150 opportunities must reach that stage in a month.

Pipeline 100

Pipeline Negotiate Objectives and Key Results Sales 100

SBI

OCTOBER 6, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Heinz Marketing

JANUARY 10, 2020

Looking for market insights from those already deeply embedded with history and perspective? How about feedback on your intended go-to-market plan and/or product road map? If they’re focused on enterprise and you’re focused on SMB, can you really expect the same ROI in terms of market intelligence, sales referrals and more?

Referrals 47

Referrals Negotiate Contract High impact 47

SaaStr

JANUARY 17, 2020

What other elements of the contract should startups really spend a lot of time focusing on? Where do founders make mistakes in negotiation? But it also means that SaaS has had a much bigger impact in the growth of businesses and in the ability for companies to execute a great go-to market strategy.

Pitch 54

Pitch Contract Objectives and Key Results Negotiate 54

Sales Hacker

AUGUST 23, 2018

The other advantages of selling to SMBs is that over time businesses can gain experience in developing enterprise-grade software while beefing up their go-to-market strategy for SMBs. Asking the critical few from the trivial many questions will shorten your negotiation time and enable prospects to make faster decisions.

B2B 55

B2B Cross-sell Negotiate Pitch 55

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct an RFP process and negotiate contract terms among the front-runners. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 77

Sell Minimum Viable Product Objectives and Key Results Cross-sell 77

Sales Hacker

JUNE 2, 2020

We help them put in place the right talent, the right sales infrastructure, and also the back office, boring stuff that you need to get done, payroll and legal contracts, all of that good stuff, which can be a bit of a hurdle for a lot of companies coming to Europe. So very different to how you might work in the US to my experience.

Pharmaceutical 67

Pharmaceutical Territory Cold Call Networking 67

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 95

Go To Market Process GTM Education 95

Sales Hacker

SEPTEMBER 30, 2019

So managing the business development team, managing the technical implementation resources, executing a go to market strategy. And for the first time, I actually owned deal negotiation because I had to negotiate our contracts and our services and statements of work with companies like United Healthcare, Fidelity, Starbucks.

Engineering 50

Engineering Negotiate Technology Technology 50

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74

GTM Profit margin Negotiate Contract 74

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. What are the key requirements in developing an effective multi-channel go-to-market effort?

Retail 42

Retail Manufacturing Price Up-sell 42

SaaStr

MAY 8, 2020

And the hardest thing, Bob said, is for founders to let go of their founding idea. But you may need to go out and test new ideas, potentially refine or go-to-market urgency fit by validating customer’s new top pain points during this time. And I do still think big contracts can still get done at the enterprise.

Cross-sell 72

Cross-sell Contract Start-ups Up-sell 72

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Select a vendor: Work with your finance and legal teams to make sure the contract terms are acceptable. What is sales enablement?

GTM 99

GTM Contract Quota CRM 99

SalesLoft

JUNE 20, 2019

So it wasn’t even like I could negotiate on contract, my price is my price. At first, I was trying to do what every other sales rep at Xerox was doing, which was just go flip copiers. I remember walking into my boss’ office, dropping three huge contracts on this table, and saying, ‘See?

Territory 63

Territory Sales Construction Manufacturing 63

SalesLoft

JUNE 21, 2022

Your legal and finance teams are likely reviewing and negotiating vendor contracts. Multiple contracts to negotiate and manage. To find out, ask yourself these questions when your audit is complete: Did we give up negotiating power by purchasing multiple point solutions from different vendors? Points of Failure.

Negotiate 52

Negotiate Legal Finance Technology 52

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Go-to-Market Strategy.

B2B 99

B2B E-commerce Cold Call Represent 99

InsightSquared

AUGUST 24, 2018

Annual Contract Value (ACV): Measurement of discounting, indicative of the effectiveness of negotiation. Conversion Rate 7 (CR7/Upsell): Upsell during usage during the length of the contract. The model runs 1,000 prospects through the system with an Annual Contract Value (ACV) of $30,000.

SQL 54

SQL Contract Growth GTM 54

Gong.io

AUGUST 10, 2020

Then all the negotiation skills that you learn in sales carry through to the renewal process. At the end of that contract, you’ve got to sell it again. Every week, we interview senior revenue professionals who share their insights on how they leverage revenue intelligence to drive success and win their market. podcasts.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

SaaStr

AUGUST 27, 2019

I’ll start because I’m living this right now, and where we’re contract value. Michaela Lehr: So mine says to learn ballpark contract value and figure out the pricing that the market can bear. But also what is my go to market motion? Either work or not work. Sanj Sanampudi: Great. So Michaela?

Territory 54

Territory Contract Cross-sell Drivers/motivators 54

SaaStr

MAY 27, 2020

So people were paying people to take their futures contracts. That means specifically they’re going to cancel contracts. And that means they’re going to renegotiate prices for tools that they deem essential. I think most SaaS startups haven’t seen the full effects of what you’re going to see.

Finance 81

Finance Government Price Contract 81

SaaStr

JULY 2, 2019

We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. Kevin : We kept it fairly vague, if you will, but we’re going to be really focused on the go-to-market elements of the freemium to enterprise model. Dannie : It made for a really nice go-to market model.

Follow-up 59

Follow-up Go To Market Technology Technology 59

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 53

X-functional SQL Pipeline GTM 53

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 65

GTM Healthcare Pipeline Sales 65

SaaStr

DECEMBER 12, 2020

Like picking early on as a company which type of direction you want to go, is important because if you’re not very decisive on that, you bring on a sales team, but you’re not actually driving the product in that direction, they’re probably not going to be successful. And I think we’re doing that at Notion.

Customers 68

Customers Strategize Start-ups Growth 68

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 98

Sales E-commerce Technology Technology 98

SaaStr

AUGUST 13, 2019

And unfortunately by the time we got to the CIO’s, we were heavily price negotiated. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. Local contracts support, which we didn’t have. The sales cycles were very lumpy.

Cross-sell 62

Cross-sell Sales Support Growth Up-sell 62

The Lost Book of Sales

JULY 12, 2021

At the end, you need to be very careful in negotiations, keeping the spark of the vision alive without committing to tasks that are unachievable within the time frame allotted. From there the goal is to win the nod and get the contract through purchasing, the PO signed, and the work under way.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. It is a real career, even if you don’t go into leadership. These are the future-makers in sales. Marcus Chan.

Gaming 98

Gaming GTM Consult Sales 98

SBI

NOVEMBER 7, 2019

Qstream can be used for sales onboarding or ongoing reinforcement and can test and reinforce sales qualification skills, sales negotiation, & product knowledge. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Blog Article.

Customers 20

Customers Tradeshows Technology Technology 20