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Why B2B CMOs are frustrated with ABM platforms

Martech

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. The not-so-hidden high costs and long contracts ABM platforms are expensive. This introduces the need for organizational change management.

B2B
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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

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How The Top 25 B2B Public Companies Have Performed In 2025 So Far — And What They Tell Us About the Future

SaaStr

Category Analysis: The New SaaS Hierarchy Tier 1: AI + Government = Money Printer Average Return: +165.2% The Government AI Arms Race Every government agency suddenly has unlimited AI budgets. If You’re Growth Stage ($1M-$10M ARR): Time for brutal honesty : Are you building something enterprises cannot live without?

B2B
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8 Types of sales enablement content: Why they matter and how they drive success

PandaDoc

PandaDoc, for example, can help you easily create, manage, and eSign your contracts and proposals all in one tool, simplifying your process. This means driving more growth for your business. Want a solution to help your sales teams centralize and collaborate on all their documents, like proposals, contracts, quotes, and one-pagers?

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Why marketing must reclaim GTM design in the age of AI

Martech

Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth.

GTM
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Pipedrive vs HubSpot CRM: Features, pricing, and more

PandaDoc

With the help of a solid CRM, you can improve your sales efficiency and long-term growth. HubSpot’s CRM is part of their greater growth platform. Here’s how PandaDoc CPQ (configure, price, quote) can benefit your team: Automated document generation : Automatically pull data from your CRM to create quotes, proposals, and contracts.

CRM
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How to craft a pricing & quoting strategy that drives incremental revenue

PandaDoc

When buyers see that committing to a larger quantity or a longer-term contract earns them a better price, theyre more likely to scale up their purchase. You can structure your pricing to reflect discounts for higher quantities, longer contracts, or multi-product purchases all without adding confusion or extra steps for the customer.