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What are the marketing opportunities in ‘Web3’ technologies?

Martech

Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. Dig deeper: Whats the difference between agentic AI and generative AI?

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What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. This is absolutely one of them.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. The not-so-hidden high costs and long contracts ABM platforms are expensive. This introduces the need for organizational change management.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. This is particularly true for our public sector partners who continue to deliver essential services to keep our government running.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology.

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Pipeliner Security: Why AWS?

Sales Pop!

We needed multiple contracts with hardware and software vendors. I contracted with the Austrian government to explore open source’s possibilities. There was considerable other hardware required—server cages, routers, bridges, disk drives, and high-speed cabling. We had to have staff to run and care for everything in the site.

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From Legacy to Modern Sales Approaches, Stakeholders | Part 5

Iannarino

At one time, as a salesperson, you would be told to find “the decision-maker,” the single individual who could sign a contract. During that period, formal authority models were already well-entrenched in business, government, and most other areas of life. Part 4 | Discovery. Legacy Laggard: Decision-Maker. Do Good Work.

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