SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Ron recalls.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM 83

GTM Engineering Customers Cross-sell 83

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Higher conversion rates: Consumers are typically more likely to make a purchase after experiencing a free trial.

Product 86

Product Territory Sales Price 86

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. McKinsey research found three-quarters of shoppers now expect consistent interactions across all departments, not siloed conversations or disjointed experiences. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM 70

GTM Engineering Customers Cross-sell 70

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. That type of authenticity builds trust with leads before you even start the conversation.

Closing 62

Closing B2B Sell Referrals 62

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Focus on smaller products : Separate teams ensure smaller products don’t get ignored in favor of easier-to-sell offerings. And … the top mistakes they made.

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Sales terms are words, phrases, and concepts used in sales conversations. Account A business, customer, lead, or prospect a company engages with to sell products or services to.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

FEBRUARY 24, 2025

OneBase Media: Educational content: They produce informative videos that address industry-specific topics, positioning themselves as thought leaders and providing value to their audience of tradespeople looking to up their digital marketing game. Provide value, dont sell B2B decision-makers seek valuable information and answers, not fluff.

B2B 79

B2B GTM Cross-sell Education 79

SaaStr

JUNE 25, 2025

In a recent conversation at SaaStr Annual + AI Summit 2025 , Arvind shared the tactical playbook behind Rubrik’s scale, revealing counterintuitive strategies for product development, customer success, and AI adoption that challenge conventional SaaS wisdom.

Legal 102

Legal Cross-sell Government Engineering 102

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Educational content: Share tips, tutorials, or industry insights. Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience.

Follow-up 59

Follow-up CRM Contract Trust 59

Hubspot

FEBRUARY 12, 2025

The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. This functionality of the tool became our unique selling point (USP) and users started outputting personalized content. I get it pinpointing the right problem to solve can be tough.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Sales Hacker

APRIL 15, 2025

And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to. But if the founders don’t even know that because they say, oh, we can sell to this industry and that industry.

GTM 62

GTM B2B Follow-up Campaign 62

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-sell 99

Cross-sell Sell Pitch Referrals 99

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. This leads to more successful sales engagements and higher conversion rates. Why is revenue enablement important?

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales. Know anyone?

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. We take a website, and make it sell better.

Conversion 122

Conversion UX A/B testing Clients 122

SalesProInsider

AUGUST 26, 2020

Concerns, challenging questions, and objections can stall our sale…whether we’re live and in person or connecting through a phone or video conversation. In this episode of Virtual Selling, Concrete Results, I’ll share practical and actionable strategies for you to stop the stall and move forward with a willing buyer.

Conversion 91

Conversion Cross-sell Sales Education 91

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like? Why would you ask?”

Campaign 208

Campaign Appointment Cross-sell Pitch 208

ClickFunnels

OCTOBER 26, 2021

Here at ClickFunnels, we believe that the most effective way to sell online is… The Value Ladder Sales Funnel. When our co-founders, Russell Brunson and Todd Dickerson, came up with the idea for ClickFunnels in 2014, they both had been selling online using sales funnels for over a decade. Add Downsells, Upsells, and Cross-sells.

Consult 200

Consult A/B testing Cross-sell Sales 200

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 CRO is multidisciplinary and cross-functional. CRO is multidisciplinary and cross-functional.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Watch for patterns in page path analysis.

Customers 121

Customers Cross-sell Education Account management 121

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. conversion rate across all follow-up emails. 
An conversion rate across all digital receipts. conversion rate. Product Education & FAQs.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Because the onboarding is to educate you on some facet of the brand, product or service.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Sales Hacker

MARCH 8, 2024

Candid, off-the-record conversations — no recordings here. By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects).

GTM 121

GTM Growth Referrals Cross-sell 121

Salesmate

MARCH 23, 2021

Bottlenecks may arise when your team chases the wrong customers, or neglect the right ones at the right time, delays in-process activities, and letting go of upselling and cross-selling opportunities once the sale has been completed. Manual labor is nothing but a distraction from selling for your team. Cut down on manual work .

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Partners in Excellence

FEBRUARY 5, 2015

I’ve gotten tangled up in a number of conversations about “Sales Needs To Be A Profession,” lately. The “Profession Of Selling:” Usually when we talk about a “profession,” what we are referring to is a certification process. Each go through very tough education and certification standards.

Education 110

Education Cross-sell Sales Manufacturing 110

Heinz Marketing

SEPTEMBER 15, 2021

Aligning cross-functional teams. Buyer Personas define who the target audience is and what their pain points are, which isn’t just valuable to marketing; they also educate sales on who they’re selling to, what they care about, and how to help them. Calculate your top, mid, and bottom-funnel conversion rates.

Cross-sell 133

Cross-sell Campaign Finance B2B 133

Partners in Excellence

SEPTEMBER 4, 2013

Our job as sales professionals becomes aligning our selling process with the customer’s buying process, moving through the process in a disciplined manner. Through compelling Insight, thoughtful conversations about new opportunities or ways of doing things differently, we can influence and alter these activity streams.

Cross-sell 119

Cross-sell Account management Represent Quota 119

Sales Hacker

JUNE 9, 2021

The goal is to take a prospect and guide them through the stages of awareness (top of funnel), consideration (middle of funnel), and conversion (bottom of funnel). The sales funnel picks up the marketing lead and takes it through conversion. Bottom of the Funnel (BoFu) – conversion. Sales Funnel .

SQL 126

SQL Pipeline Sales Cross-sell 126

Partners in Excellence

JULY 8, 2013

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers. And all the traditional selling skills underlie all these.

Territory 112

Territory Account management Cross-sell Sales 112

Sales Hacker

AUGUST 11, 2021

Selling is about trust. Building trust means understanding your buyer’s business, empathizing with their challenges, and educating them on where you can help. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals. Referral selling gets complex quickly.

Referrals 128

Referrals Sell Cross-sell Trust 128

Hubspot

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Sell 96

Sell Cross-sell Education Up-sell 96