Enterprise SEO is 50% education and culture
Search Engine Land
NOVEMBER 16, 2022
” It’s OK, I’m here to educate you. Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” If no one has questions, I use the time as an educational opportunity to share a new update. Conversations will flow. People fear change.
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