Enterprise SEO is 50% education and culture
Search Engine Land
NOVEMBER 16, 2022
” It’s OK, I’m here to educate you. Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” It is all about setting the initiative that SEO is a part of a wider movement – promoting it across the company and different marketing channels.
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