ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. Web & exit surveys are kind of pop-up boxes that appear to the visitor based on certain rules – like time spent on site, number of pages visited, activity (e.g.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

PandaDoc

OCTOBER 3, 2023

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. Predict lead conversion probabilities based on historical data. It also opens a hidden benefit.

Process 52

Process Objectives and Key Results X-functional Sales 52

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. There’s a saying here; start the conversation now so you can get the conversion later.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Sales Hacker

APRIL 6, 2020

The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. In addition to acting as a great conversion tool for marketing, the freemium model generates a wealth of intent data just waiting to be harnessed by the intrepid sales rep. Marketing (or specifically ABM).

Meeting 75

Meeting Territory X-functional Objectives and Key Results 75

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 79

B2B X-functional Cold Call SQL 79

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Start by researching your options on Google and follow the paths presented to you.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 9, 2016

Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Through qualitative and quantitative conversion research, you’ve found some issues with your site.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Hubspot

FEBRUARY 21, 2020

When you consider that the average onboarding and ramp-up time for a sales professional is nine months or more, that turnover rate starts to have serious consequences for individual sales teams and the revenue they’re responsible for. A mentor can listen to the tape and offer objective advice. Call didn’t go well?

X-functional 95

X-functional Quota Objectives and Key Results Drivers/motivators 95

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. You’ll also need to decide your… Business objectives. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Ideation x Execution = ROI. Let’s back up a bit first, though. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Instead, they wanted conversation starters. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). (It

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. How to Set up A/B Tests? How to Set up A/B Tests? How to Analyze A/B Test Results? Therefore, we view results with a different lens and make decisions slightly differently than tests in a pure lab setting.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You may have one observation and then multiple inferences, which would result in multiple design options. Conversion rate is a ratio and ratios are a huge problem. What else could it be?”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Aligning customers & business objectives. Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. Map all key profiles & data.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? But when you're tasked to sit down and actually. many marketers draw a blank. 1) What do you want to know?

X-functional 68

X-functional Objectives and Key Results Government A/B testing 68

ConversionXL

APRIL 23, 2019

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. One of your key tasks is to answer these questions effectively—on every page of your site. The goal is to come up with the architecture of the site. Think search page or a sign-up form.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Instead, they wanted conversation starters. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). (It

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. But what if you add rollover / alt text like Unbounce or legends / keys? From these results, we inferred the location of the icon is more important than the visual imagery.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Sam Jacobs: Tell us a little bit about your background and how you ended up deciding to start and found LinkSquares.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Momentum is gone, and it takes time to ramp back up. This is particularly true in B2B companies.

X-functional 94

X-functional Objectives and Key Results Technology Technology 94

ConversionXL

MARCH 19, 2013

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. The final goal is essentially to come up the architecture of the site.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 59

Price Retail X-functional Healthcare 59

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. How do you decide to assign X experience to Y segment? With a targeted marketing system, what they experienced is now a function of both their ‘data’ and the targeting logic that were both active AT THE TIME of the experience.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Don’t give up. Never give up, finding the iterative, taking the action on those, making it better is really important.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

Hubspot

JUNE 13, 2018

To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. The SPIN Strategy.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Difficult Conversations. The Transparency Sale.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SalesHandy

SEPTEMBER 17, 2020

The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. We have also added a sample follow up email for prospective clients, which can add benefits to your primary emails. If you remember, we had a great conversation on {Topic name} over {Platform Name}.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

SaaStr

JUNE 14, 2019

How do they set up the process from there? * Namely CEO Elisa Steele shares practical advice on how to win three key Talentshare battles, which are essential to winning the Marketshare war. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. What are they?

Strategize 58

Strategize Quota Non-Profits Price 58