Salesforce

MAY 16, 2025

After the successful build and launch of the product and use cases, I found myself drawn to a few distinct product features that impressed me with their use case potential. In just a few clicks, Personalization makes AI work for you by optimizing your business objectives and harnessing the power in real-time. The best part?

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Conversion rate will be a secondary indicator of performance.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Lead Fuze

JULY 25, 2021

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. Overcoming sales objections of all of those leads is possibly the biggest differentiator between those who succeed and those who don’t.

Objectives and Key Results 105

Objectives and Key Results Sales Up-sell Start-ups 105

Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. This results in campaigns that fail to align with sales goals, product launches or customer needs.

Objectives and Key Results 93

Objectives and Key Results Campaign Government SQL 93

Veloxy

NOVEMBER 15, 2022

Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. The use of AI is intersecting with advances in another key area—computer vision technology.

Conversion 120

Conversion A/B testing Objectives and Key Results Manufacturing 120

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. Imagine your team is launching a new product. However, there’s room for improvement.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

SaaStr

DECEMBER 4, 2024

They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.

Price 111

Price Growth Objectives and Key Results Cross-sell 111

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? Note: we launched a course in ConversionXL Institute taught by Kelly Gray, Program Manager – Attribution, at Google. At least start the conversation with your team.

Conversion 112

Conversion Objectives and Key Results Cross-sell Referrals 112

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Let’s dive into some key strategies that will help you optimize your ad spend, reach your target audience more effectively, and ultimately boost your online presence.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. What to know How you calculate conversion rate matters.

Campaign 120

Campaign Represent Objectives and Key Results Conversion 120

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Control who can create CRM objects with new create permissions. With these insights, you can identify what drives conversions and refine your marketing strategies. Automate backup scheduling in HubSpot. Sort records in sidebar association cards: Ensure users see what matters most.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

ClickFunnels

DECEMBER 27, 2022

1 “Marketing Secrets Blackbook” by Russel Brunson Our co-founder Russel Brunson had been building online businesses for at least a decade prior to launching ClickFunnels back in 2014. Key Takeaways Sell Your Free Ebook Like It’s a Paid Product You might think that our “Marketing Secrets Blackbook” landing page is overkill.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Iannarino

JUNE 12, 2021

Remember, your real professional value is found in your advice, your recommendations, and your ability to improve your client’s decisions and results. There was one card for every objection. With my left hand, I reached for my laptop and got ready to launch into yet another why-us slide deck. I Was a Legacy Laggard.

Cold Call 191

Cold Call Objectives and Key Results Consult Clients 191

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Miller Heiman Group

SEPTEMBER 3, 2020

As a result, the gap between buyers and sellers is widening, launching a cycle we call the buyer apathy loop. One way to break the cycle is to create a better buying experience using the questioning techniques taught in SPIN Selling Conversations. The better your dialogue with your customers, the better your results.

Customers 154

Customers Objectives and Key Results Technique Represent 154

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Hubspot

MARCH 21, 2017

At INBOUND, we launched a major iteration of HubSpot.com. We can now confidently say that the results are in, and we have some big learnings to share with you. While we're always iterating on HubSpot.com, we tend to push one or two major iterations per year, resulting from the culmination of these incremental learnings.

Conversion 78

Conversion Objectives and Key Results Launch User Experience 78

Martech

JUNE 9, 2025

We failed to see the lie and took the bait for the promise of a way to tangibly measure marketing results in the short term, focused on revenue. If not, they won’t invite you into the buying conversation. With a campaign, you’re working toward a fixed objective within a set timeframe.

B2B 62

B2B Objectives and Key Results Campaign Clients 62

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

APRIL 27, 2020

Success depends on understanding your objectives, both for the organization and the people you support. From those conversations, you can identify the divergence between management and employees — which will help you make recommendations and set priorities. Set priorities based on the org’s strategic objectives.

Strategize 101

Strategize Government Objectives and Key Results Sales 101

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 126

Growth Objectives and Key Results Pipeline Sales 126

Heinz Marketing

MARCH 6, 2024

As a secondary goal, I wanted to see if the AI could serve as a conversational partner. How do campaigns and marketing programs get produced and launched? I wrote the prompt this way because it pulls in key stakeholders we would typically see. This workflow should define how the marketing team is orchestrated.

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. One of the things I learned during these conversations is there’s a lot of miscommunication and frustration between sales and marketing during the transition from one team to the other. Become an Opportunity Object expert.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

ClickFunnels

JUNE 24, 2021

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. Did you know your website isn’t visible on Google’s first page of search results?”.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

AUGUST 31, 2020

According to McKinsey , 91% of companies with effective performance management processes directly link employee goals to business objectives — in other words, the goals employees are measured against should be tied directly to the business. These results should be attainable within a specific time period. Key Results.

Objectives and Key Results 100

Objectives and Key Results Sales Quota Launch 100

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

JUNE 28, 2017

Every update, from minor feature tweaks to major product launches, are pored over by a team. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch. One of those launches was for our Ads add-on. Key Methods. What We Did.

Launch 78

Launch Product Objectives and Key Results Referrals 78

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). ESR has been rightly called “conversion optimization on a large scale.”

Process 103

Process A/B testing Objectives and Key Results UX 103

Martech

JULY 5, 2022

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen?

Objectives and Key Results 124

Objectives and Key Results Campaign Territory Launch 124

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. You also risk losing revenue if you launch marketing campaigns without understanding your target audience. The key is to post consistently, and to consistently provide value.

Objectives and Key Results 131

Objectives and Key Results Campaign Launch Follow-up 131

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Partners in Excellence

MAY 26, 2023

I’m close to launching the first several programs.) And the conversations with CROs, Product Developers and others would be adjusted for their responsibilities. They can simulate sales conversations, negotiate deals, handle objections, or provide product recommendations.

Pitch 127

Pitch Manufacturing Objectives and Key Results Launch 127