Martech

NOVEMBER 13, 2024

They are not regular attendees at board meetings, and even fewer participate in earnings calls. He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. While many external factors contribute to this decline in influence, much of it may be self-inflicted.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Veloxy

DECEMBER 9, 2024

Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Is it increased lead conversion?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. The goal for organizations, then, is to cultivate a sustained, proactive and informed process for gathering and using operational data — operational metrics maturity — to achieve optimal performance and results.

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Fostering a culture that values prompt and decisive action is key.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

SaaStr

JANUARY 8, 2025

So instead of just thinking about bookings targets and bookings attainment in meetings, she brought revenue focus into every cadence of running the business. That meant weekly business reviews, measuring it at each segment, the team level, the individual level, and looking at bookings to revenue conversion more closely.

Objectives and Key Results 114

Objectives and Key Results Growth Engineering Quota 114

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Veloxy

JUNE 21, 2021

Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. You’ll start the conversation off with an air of confidence and familiarity. Open-ended questions will help keep the conversation flowing. Yes-or-no questions stop the flow and may end the conversation.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Salesforce

MAY 16, 2025

In just a few clicks, Personalization makes AI work for you by optimizing your business objectives and harnessing the power in real-time. In minutes, you can create an Objective-Based Recommender that focuses on the personal goals of your business and drives an optimal customer experience and enhanced outcomes. The best part?

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Business email address Sign me up!

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. Creativity likes a problem to grind against.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

The 5% Institute

NOVEMBER 25, 2020

Sales can be won or lost based on how you present and carry yourself – which is why sales professionalism is key to your success. In this article, we’ll explore what sales professionalism is, as well as the five key factors you need to position yourself as the easy choice for your potential clients. Secondly; are general salespeople.

Objectives and Key Results 145

Objectives and Key Results Repeat business Sales Clients 145

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Search Engine Land

SEPTEMBER 4, 2024

You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights. It’s now common to use AI tools for note-taking during meetings.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

DECEMBER 6, 2024

These directors want to use AI to improve business results. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. However, the key to success lies in how you communicate with your AI co-pilot. The content is aimed at marketing directors.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Veloxy

JANUARY 2, 2024

Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. Of course, the method that suits you best will depend on the nature of your business, including factors such as products, pricing models, and revenue cycles.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. What objections they have. Turn these into a competitive advantage to create a conversation with new prospects. This will allow you to continue marketing your products or services while meeting your customers’ needs.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Rather, it will create a rabbit hole of a sales conversation." When you reach out with a question that references a conversation from six to twelve months ago, those “You remembered!”

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Enable sellers to have conversations about the business value of your solution, not features and functions, by implementing a repeatable value framework.

Customers 138

Customers Objectives and Key Results Drivers/motivators Pipeline 138

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. This information helps us refine our products, services, and marketing strategies to better meet their needs. Highlight key benefits and use visuals if possible. Before anything, we need to identify our target audience.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Search Engine Land

AUGUST 8, 2024

Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Each feature offers the same value: finding conversions with few targeting parameters based on user signals. Economic demands require marketers to do more with less.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things. People are going to be conversing with Google search, asking it different ways, maybe using voice, maybe searching on Google Maps.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Conversion rate will be a secondary indicator of performance.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120