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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 129
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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. Some of the challenges of selling effectively grow more difficult over time—a natural outcome of greater complexity and its impact on our contacts and clients. Part 2 | The Starting Question. Legacy Laggard: Overcoming Objections.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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7 Winning Steps for Effective Objection Handling

Salesforce

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. Get started today First, let’s tackle a few basics: What is objection handling?

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. Grab a warm coffee or tea and let’s get started!

Product 246
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9 Questions B2B Sales Leaders Must Answer 2024

Iannarino

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? There have never been as many options to continuously level up your sales force. Your team wants you to coach them.

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13 Door-to-Door Sales Tips for New Salesmen

Veloxy

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics. Keep reading for more.