Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Which products are most popular?

Conversion 78

Conversion Customers Gambling B2C 78

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 104

Product GTM Legal Launch 104

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details. ” The new skills available include: Order management. Why we care.

Retail 131

Retail Launch Appointment Promote 131

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! What you’ll learn: What is proactive customer service?

Trust 105

Trust Service Customers Appointment 105

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 130

B2B Non-Profits CTR Click Through Rate 130

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 121

Launch Pitch Represent Campaign 121

Martech

AUGUST 12, 2024

How it helps you Sales, marketing and service teams can safely manage sensitive data, creating a comprehensive and unified customer profile to improve operational efficiency and customer interactions. It is not designed for 1-to-1 sales or customer support conversations.

CRM 127

CRM Pipeline Contact Conversion 127

Salesforce

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. A customer might not always notice flawless service. But good service isnt just about being polite or fast. It answers questions, suggests products, and helps with orders. People want quick answers and smooth experiences.

Service 88

Service Growth Customers CRM 88

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Conversely, lower points should be given to leads outside your service area.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Salesforce

APRIL 10, 2025

The goalposts in customer service are always shifting. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes. Before you can define an AI strategy, you need to understand your organizations service strategy.

Service 106

Service Cross-sell Appointment Drivers/motivators 106

ClickFunnels

MAY 6, 2025

Whether you’re building momentum or scaling big, the right funnel strategy helps you attract leads, engage your audience, and guide people from curiosity to conversion. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Surveys Ask more.

Growth 130

Growth Strategize Sales Contact 130

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Service Agent , which replaces chatbots in handling customer service. Buyer, which helps B2B customers find products, make purchases and track orders.

Launch 131

Launch Represent Engineering CRM 131

Martech

JANUARY 9, 2025

Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests. “In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

NOVEMBER 21, 2024

This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. “Product, sales.

Customers 144

Customers B2C Service Clients 144

Martech

AUGUST 15, 2024

As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Now comes word people really don’t like it in customer service. Conversica upgraded its Conversational AI platform.

Commission 130

Commission Engineering Launch Conversion 130

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 132

Strategize User Experience High impact Construction 132

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. After a few months of strong service, I encountered an issue with the vendor. I soon realized my level of satisfaction with the vendor’s service was dropping.

Customers 126

Customers Drivers/motivators Teamwork Retail 126

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. Like Own, Tenyx will extend existing Salesforce capabilities, this time around autonomous agents and its Agentforce Service Agent.

CRM 116

CRM Trust Service Closing 116

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. Fewer employees, tighter budgets? Sky-high expectations and stiff competition? Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

DECEMBER 11, 2024

He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. “So we have that in our products now. “It’s omnichannel, so not only voice but any other conversational channels like chat.” This bit was quite exciting for us.

Customers 117

Customers Contact Service Represent 117

ClickFunnels

MAY 14, 2025

But when the visitors arrive, nothing happens—no sign-ups, leads, conversions, nothing—just silent scrolling before moving on to another webpage. Provide a Call to Action A strong marketing strategy always includes a clear call to action (CTA), telling visitors what to do next if they’re interested in your products or services.

Lead generation 130

Lead generation Promote Trust Follow-up 130

Martech

NOVEMBER 1, 2024

CTO Don Schuerman told us , “I think Knowledge Buddy [Pega’s AI copilot] is well-designed and solves a lot of enterprise problems [but] I am not under the illusion that it’s the only RAG-based product that’s going to be sold. Everybody’s got one.” ” Nevertheless, Pega is putting genAI assistance everywhere.

Campaign 140

Campaign CRM Gaming Service 140

Salesforce

OCTOBER 14, 2024

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. It needed to be more conversational.

Engineering 128

Engineering Represent CRM Follow-up 128

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. These options allow Application Service Providers (ASPs), resellers and direct brands to adopt RCS in campaigns in a privacy-compliant and secure way. ” Conversational tool. In the U.S., Flexibility.

Customers 113

Customers Campaign Launch Networking 113

ClickFunnels

MAY 20, 2025

How Strategic Pop-Ups Drive Engagement and Boost Conversions 5 Types of Pop-Ups for High-Converting Funnel Pages 1. Optimize for Mobile Users Start Using Pop-Ups to Boost Your Conversions Today How Strategic Pop-Ups Drive Engagement and Boost Conversions Pop-ups attract attention and drive immediate engagement.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Instead, the focusshifted toward more interactive and task-driven conversational AI experiences, such as voice commerce (v-commerce) and voice-enabled apps.

E-commerce 132

E-commerce Engineering Technology Technology 132

Search Engine Land

JULY 25, 2024

The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Customers 103

Customers Sell Campaign Engineering 103

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

Drivers/motivators 138

Drivers/motivators Customers Trust Price 138

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Urgency through scarcity This can drive demand by making products or services appear more desirable.

Drivers/motivators 130

Drivers/motivators Technique Price Trust 130

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Campaign 130

Campaign Launch Growth Strategize 130

Search Engine Land

JULY 23, 2024

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI. ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93