Martech

MARCH 10, 2022

74% of B2B marketers say they are seeing customers taking more control over the buying process. When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Terminus, Demandbase).

E-commerce 107

E-commerce Growth Cross-sell Objectives and Key Results 107

Highspot

APRIL 2, 2020

Modern sales ops professionals play a vital role in the success of a sales organization by staying ahead of problems and enabling the sales team to focus on selling. A sales operations team also streamlines processes in order to improve sales productivity and give reps more time to engage with customers. Sales communication.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. As Fritz Shoemaker puts it, strategy is circular, not linear.

Product 127

Product E-commerce Strategize B2B 127

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. Coaching and supporting the VP of Sales, Marketing, Success, etc to help improve company metrics from respective business units.

B2C 95

B2C Pipeline SQL Strategize 95

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

NOVEMBER 1, 2022

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. What Factors Affect Sales Performance. Refresh your sales strategy. Conversion Rates.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Highspot

DECEMBER 19, 2023

Its benefits contribute to more aligned sales processes and reps that excel in their roles: 1. Streamline the Sales Process The sales development playbook provides a clear roadmap for handling leads, reducing guesswork, and ensuring consistency. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

SEPTEMBER 28, 2021

Sales acceleration refers to the means by which an organization may refine its sales processes and tools in order to increase the efficiency and effectiveness of its sales strategy. Confusion around sales processes and priorities. Processes reps are clearly defined and reps easily reference. Nimbly adapts to shifts in market.

Sales 52

Sales Cross-sell Growth Technique 52

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? A sales pipeline encompasses every stage of your sales process. An opportunity moves from stage to stage of your pipeline based on concrete actions, which is usually represented visually in your CRM. How to Build a Sales Pipeline.

Pipeline 101

Pipeline Negotiate Objectives and Key Results Sales 101

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. CRM systems were never designed for the sales rep. Knowing this key sales metric offers an opportunity to assess high-value customers for up-sell and cross-sell potential.

Contract 62

Contract Territory Cross-sell Pipeline 62

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy. It minimizes risk.

Go To Market 62

Go To Market GTM Launch Promote 62

SBI

MARCH 8, 2018

SAVO enables: Sales Transformation – We accelerate large sales transformations like M&A, changing sales coverage, or implementing a new sales methodology like Challenger to get sellers back to selling quickly. Nancy: What are the top 5 things your solution allows salespeople to do better, or faster than they can today? Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Pointclear

OCTOBER 1, 2015

Account Based Marketing (ABM) is not a new concept or idea. In fact, B2B sales teams have deployed versions of this go-to-market approach for years using target account-based selling to focus on specific companies they believe match their companies’ product or service value proposition. You have to bear hug sales.

Lead generation 95

Lead generation Cross-sell B2B Technique 95

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Finding and attracting new customers is a costly process from the start to the end.

Customers 59

Customers Cross-sell Represent Contract 59

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Sort of when lots of people say that they were the godfather of social selling, you were there at the start. I’m giving you that credit. Matt: Yeah.

Pipeline 117

Pipeline Sales Up-sell Cross-sell 117

criteria for success

MARCH 25, 2020

And no matter where you are or what your organization sells, you’ve likely seen an impact on your business. Selling Through Uncertainty. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. Step two: Adjust your go-to-market approach. Optimize for Remote Work. Download Now.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

Hubspot

JUNE 8, 2021

This process means SDRs typically aren't held to traditional quotas but to the number of calls they make or qualified leads they gather. Nearly half of their time is spent selling remotely (i.e. using Zoom, Skype, email, and CRM). Since travel can be part of this role, you can expect a larger compensation package.

Commission 77

Commission Territory Finance Inside sales 77

SaaStr

MARCH 8, 2019

We had a hell of a time implementing, because we had to put in a concept management system, put in a blog, hire an SEO guru, hire a social media, blah, blah, blah, and then build the CRM. So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. It’s the same music.

Cold Call 43

Cold Call Trust B2C Go To Market 43

Heinz Marketing

SEPTEMBER 26, 2022

So that you can go and close more deals. It’s been happening since the dawn of someone selling something. That’s what we did for large corporations, to help their salespeople sell stuff, as simple as it gets. Matt: No, go for it. Keep going. Along the way… Oh, you’ll give a question.

Pipeline 52

Pipeline Sales Niche Start-ups 52

Sales Hacker

DECEMBER 2, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

Salesforce

AUGUST 24, 2021

It should come as no surprise that at Salesforce, we live and breathe CRM – customer relationship management. Acceleration of digital adoption has dramatically escalated the importance of relationships – the “R” in CRM – like never before. Read The State of CRM. CRM use has, in fact, largely plateaued over the past couple years.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Veloxy

MAY 3, 2022

Process Street. HubSpot is a CRM software that helps companies optimize and align inbound marketing with sales. Veloxy is a Salesforce AppExchange mobile app that helps automate, streamline, and accelerate the sales process. Helps your sales team spend more time on the selling activities that produce revenue.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Click here to download!

Customers 113

Customers Cross-sell Gaming Campaign 113

InsightSquared

JULY 1, 2021

Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. It aligns the organization by combining the functions of sales, marketing, and customer success into a single team that drives strategy based on revenue impact. .

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Sales Hacker

APRIL 21, 2021

In essence, RevOps is a hybrid job function that combines components of sales, marketing, and customer success roles all wrapped into one, with a goal of helping to eliminate silos that are naturally weaved into the sales process. The marketing team ran a super successful campaign and generated hot leads. Alisa Goldschmidt ).

Finance 101

Finance GTM Cross-sell SQL 101

PandaDoc

MAY 13, 2024

This article will focus on the sales enablement process, what it means for your organization, and how you can benefit from the approach. Key takeaways Sales enablement equips sales and marketing teams with everything they need to succeed. Take a look at your sales and marketing teams. Again, training is only part of the picture.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SaaStr

MARCH 8, 2019

We had a hell of a time implementing, because we had to put in a concept management system, put in a blog, hire an SEO guru, hire a social media, blah, blah, blah, and then build the CRM. So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. It’s the same music.

Cold Call 18

Cold Call Trust B2C Go To Market 18

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. It also means switching the focus from the sales process to the buyer’s journey: It’s not about you , it’s about them. Make sense?

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. That’s because Sales Engagement isn’t just a tool for automated sequences and CRM integrations. Sales enablement tools — your CRM, asset management solutions, etc. 2020 will be remembered as a watershed moment when B2B buying and selling changed forever.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Sales Technology 133

InsightSquared

FEBRUARY 4, 2021

The problem is only a very small sliver of this data makes it to the CRM—and even that which is there is typically just sitting. That means every email, phone call, every correspondence between your team and your prospects and customers is automatically written to your CRM in real time. What makes activity data so important?

Objectives and Key Results 62

Objectives and Key Results Cross-sell CRM Sales 62

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Highspot

SEPTEMBER 30, 2020

Suddenly, your business has gone from a single salesperson to a team of hundreds, each of whom has a different approach to selling — and not all of them right for your business. But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Transactional Selling.

Cross-sell 85

Cross-sell Consult Sales Strategize 85

SaaStr

JULY 15, 2020

You had to talk more people, how people will slowly flake out of a process, how it’s harder to build relationships over Zoom. It’s hard to know what’s going on especially from folks Twitter feed and what they say. But that’s more the exception than the role of the go to market for many companies.

X-functional 62

X-functional E-commerce Growth Retail 62

ConversionXL

APRIL 7, 2021

Account-Based Marketing has in fact been around since the 1940s. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts.

GTM 98

GTM CRM Cross-sell Cold Call 98

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Today, Jessica helps companies find ways they can optimize their current business processes. Subscribe to the Sales Hacker Podcast.

Contract 70

Contract CRM Consult Cross-sell 70

SalesLoft

DECEMBER 19, 2023

Without the luxury of specialization and the clearly defined process that comes with it, conversations can get muddled and deals can be lost. No wonder the process feels fragmented and inefficient. And that’s just the sell side. Technologies come and go. Sellers forget to log things in the CRM. Territories change.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Territory Legal 52