Remove CRM Remove Cross-sell Remove Growth
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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? It is often easier to sell something when no one has it but many people need it. Businesses are born, then they reach the point in their growth where they need a CRM. Many industries go through this.

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CDP and customer experience: Best of the MarTechBot

Martech

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Here’s how a marketer can effectively integrate a CDP: 1.

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How to revamp your lead scoring strategy for 2025

Martech

Growth trajectory Companies on a growth trajectory (e.g., This information can be integrated into your CRM and used to boost lead scores accordingly. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

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Why B2B CMOs are frustrated with ABM platforms

Martech

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Wondering if you should sell or not? Upsell and cross-sell nurtures can help improve the customer’s lifetime value. So, let’s dive in. The good part?