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How to align your martech COE with organizational and go-to-market goals

Martech

But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. Take a tech company focused on early adopters.

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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

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Why AI proficiency is today’s must-have marketing skill

Martech

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Contact enrichment. Prospect research.

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What Are We Trying To “Discover” In Our Discovery Process?

Partners in Excellence

The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. We aren’t there yet.

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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Identifying variations in strategic approaches Where similarities exist, so do distinctions.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV.