Martech

FEBRUARY 17, 2025

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM 117

GTM Engineering Customer Relationship Management Lead generation 117

Martech

JUNE 2, 2025

Here are some key challenges: CRM limitations: Many traditional customer relationship management (CRM) systems are designed to track individual leads rather than accounts. Integrating data from these disparate systems to create a unified view of account engagement can be complex and time-consuming.

GTM 60

GTM Strategic planning B2B Customer Relationship Management 60

Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.

B2B 114

B2B GTM CRM Technology 114

Highspot

MAY 20, 2021

Microlearning with AI-powered Recommendations and CRM Targeting. Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations.

Customers 97

Customers GTM Pitch Customer Relationship Management 97

Sales Hacker

NOVEMBER 3, 2020

Joe is an experienced Lead Development Manager with a long history in the information technology and services industry. Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. Joe Latchaw. WHY SALES HACKER? “ I keep coming back to SH for the community. Brian Smith Jr.

Sales 126

Sales Real Estate Non-Profits B2B 126

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

MAY 3, 2024

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. It stores data on customer behaviors, touchpoints, and sales activities.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM 52

GTM Retail Drivers/motivators Contract 52

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. As such, it’s crucial to carefully consider your options when researching sales enablement platforms.

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

AUGUST 7, 2020

Nutshell CRM. Senior Sales Enablement Program Manager. World Wide Leader, Global GTM Sales Methodology Enablement. Relationship Manager. Director, Account Management & Customer Success. Account Manager. Customer Success Manager. Nutshell CRM. Dimity MacDiarmid. Afterpay Touch.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Sales Hacker

NOVEMBER 15, 2017

Content Management System. Customer Relationship Management. Customer Relationship Management (CRM) is a system, set of practices, and associated technologies used to record, manage and analyze customer data and interactions, with the aim of improving customer engagement and revenue. Closed Won.

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

MAY 30, 2024

Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations. This ensures all team members are confident and competent.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Lead Fuze

NOVEMBER 30, 2021

The two main types of CRM systems are on-premises and cloud. She offers advice to new RevOps people, such as how project management skills can help them immensely when creating a RevOps function. SalesforceBen is a company that specializes in customer relationship management systems. Marketing automation.

Territory 52

Territory Sales Consult Commission 52

Highspot

FEBRUARY 17, 2025

Salesforce is an extremely popular tool for customer relationship management. Its used by hundreds of thousands of companies, and IDC has recognized Salesforce as the leading CRM provider for 11 years. The key is to start by building out from the center of your tech stack.

GTM 52

GTM Customer Relationship Management Quota Relationship Management 52