Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy.

Customers 94

Customers Cross-sell Growth Lead generation 94

Partners in Excellence

MARCH 15, 2022

Most of our “sales processes” are failing us. Second, we have outdated views of the sales process. We design it to be a relatively linear progression of activities we undertake with the customer. We design it to be a relatively linear progression of activities we undertake with the customer.

Process 81

Process Cross-sell Sales Sell 81

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers E-commerce CRM 52

Sales Hacker

OCTOBER 11, 2021

To help take some of the pressure off, companies focus on technology investments to help their sales teams increase win rates and accelerate revenue while automating a lot of the tedious, manual processes that prove to be a bottleneck in the sales cycle. But simply investing in technology isn’t enough.

Process 87

Process Cross-sell Contract Negotiate 87

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 125

Sell Cross-sell Drivers/motivators Education 125

Salesforce

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Martech

FEBRUARY 14, 2023

Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value. A stellar brand experienc e is essential for creating a long-term relationship that delivers value for you and your customers.

Customers 130

Customers Retail Cross-sell Campaign 130

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Salesforce

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. It’s a delicate balancing act.

Service 72

Service Customers Cross-sell Contact 72

Martech

JANUARY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. I am trained with MarTech content. Please keep answers simple.

Customers 70

Customers Click Through Rate Objectives and Key Results A/B testing 70

Highspot

DECEMBER 5, 2023

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. What is a Sales Process? Sales Methodology Sales Process Examples Sales Process Mistakes to Avoid Mastering Your Sales Process With Highspot What is a Sales Process?

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 105

Sell Cross-sell Finance B2C 105

The 5% Institute

JUNE 8, 2023

What is a sales process, and why is it important? Whether you’re selling products or services, having an effective sales process in place is crucial for driving revenue and achieving business growth. It involves a series of steps designed to identify, engage, and convert potential buyers into paying customers.

Process 52

Process Objectives and Key Results Represent Sales 52

Salesforce

FEBRUARY 7, 2022

Some scenarios can make it difficult to deliver exceptional customer satisfaction. If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. Even better: OOBO often results in opportunities to cross- and upsell.

Service 97

Service Cross-sell Customers Drivers/motivators 97

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. However, it’s important to note that not all sales leads are created equal.

Process 91

Process Cross-sell Sales B2B 91

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 74

Customers Contract Cross-sell Account management 74

Partners in Excellence

FEBRUARY 27, 2024

There were a few times in my selling career, I’d have to do deep research to begin to understand trends, challenges and issues facing my customers. It would take hours, I’d get a few important points that I could leverage with my customers. And I crossed my fingers that it wasn’t inventing things.)

Cross-sell 128

Cross-sell Presentation Drivers/motivators Engineering 128

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition. Find prospects from anywhere, at any time. Try Veloxy for free!

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Veloxy

MAY 24, 2023

It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. It provides insights into the efficiency and speed of your sales process. This acceleration in revenue can lead to significant business growth and financial success.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. Customers come first While you’re busy trying to meet your sales quota , remember to value the customer more than anything else.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

MAY 15, 2024

We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. We’re industry-agnostic; we work across oil and gas, CPG and retail, supply chain and logistics, the idea being that technology is pretty much horizontal. They have a technology called Lift & Learn.

Retail 55

Retail Cross-sell Technology Technology 55

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

B2B 110

B2B Cross-sell Education Strategize 110

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Salesforce

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Service 52

Service Customers CRM Technology 52

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. Discover how these powerful tools can help you stay ahead of the game, improve customer engagement, and maximize your revenue potential.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Sales Pop!

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

Sales Hacker

JULY 18, 2022

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. Educational sequences.

Process 77

Process Education Contract CRM 77

Highspot

MAY 9, 2023

How Leveraging AI Improves Sales Processes For marketing, sales enablement, and sales teams, the potential of AI is vast. The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. Enter generative AI and its potential to automate, co-create, and deliver intelligence. And the best part?

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Miller Heiman Group

MAY 30, 2018

Customer relationship management has come a long way since the days of the Rolodex and the Day-Timer. The modern CRM system provides the organization with many vital benefits: One version of the truth – For many organizations, the CRM system serves as the “system of record” for everything having to do with customer history and sales activity.

CRM 65

CRM Technology Technology Cross-sell 65

SaaStr

FEBRUARY 25, 2020

This post will walk you through what SaaS companies need to know about sales tax compliance, how to know when and from which customers you should collect sales tax, and best of all, how to automate sales tax so you can check “Do something about sales tax” off your to-do list once and for all. Why is sales tax such a pain for SaaS companies?

Technology 72

Technology Technology Growth Cross-sell 72

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. These representatives travel to meet with customers, make sales presentations, and close deals. Schedule your free workshop NOW! What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It is excluded from the regulations governing email because it is a necessary part of the transaction process. For example, under U.S.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Review customer personas for common interests and needs. Said no one, sadly, ever!)

Objectives and Key Results 94

Objectives and Key Results Cross-sell Campaign Strategize 94

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which are best for my industry and for my customers? And so many choices out there. Which products are best suited to the B2B world?

B2B 91

B2B Teamwork Referrals Cross-sell 91

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Understanding customer preferences was once a manual process where we lumped people into personas.

X-functional 113

X-functional Cross-sell Territory Retail 113