Salesforce

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. It takes practice to craft stories that sell a vision to potential customers. Ultimately, the personas and stories we create help prospective customers make purchasing decisions. 6 min read.

Customers 98

Customers UX Represent Cross-sell 98

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

UX 131

UX User Experience Cross-sell A/B testing 131

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

NOVEMBER 15, 2016

The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people?

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Customer service.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

AUGUST 12, 2020

Then, you turn up to people’s desks like an unwelcome door-to-door salesperson, trying to convince them of the virtues of customer-centricity. So how do you convince people with little motivation—throughout the entire business—to focus more on your customers? So how can data help you? Challenge opinions. Show the financial impact.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

SaaStr

SEPTEMBER 29, 2023

The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. On the demand side — Your customers might need 19 things, and each needs 14 vendors. There were more reasons to talk to customers and more touch points with people. Why share this timeline?

Product 113

Product GTM Cross-sell Commission 113

ConversionXL

JUNE 26, 2017

Take his course on UX and Usability here. Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. If you don’t know your customer well, 99% of your assumptions are wrong. Customer State.

UX 85

UX Cross-sell A/B testing Government 85

Search Engine Land

OCTOBER 3, 2023

As a result: Several brands are starting to charge customers for returning online purchases. Dig deeper: Ecommerce SEO & UX: 4 simple tips to boost traffic and sales Get the daily newsletter search marketers rely on. These correlations can then: Create product opportunities for cross-selling and cross-merchandising.

Cross-sell 104

Cross-sell UX Sports Follow-up 104

ConversionXL

FEBRUARY 12, 2015

We take a website, and make it sell better. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Conversion Optimization is a cross-disciplinary role. . #1 Great optimizers are polymaths. But what is that really? That’s the essence, right? But how do you do it?

Conversion 122

Conversion UX A/B testing Clients 122

Hubspot

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Sell 96

Sell Cross-sell Education Prospecting 96

Sales Hacker

FEBRUARY 2, 2024

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Nicole is a big believer that marketing should be held accountable to metrics that tie directly to revenue. Seed funding.

GTM 120

GTM Pipeline SQL UX 120

Martech

FEBRUARY 25, 2022

Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Product overview. Click here to download!

E-commerce 126

E-commerce B2C Manufacturing Hospitality 126

ConversionXL

OCTOBER 4, 2017

CRO is multidisciplinary and cross-functional. Optimization polymaths often come from a variety of backgrounds , including IT, design, UX, analytics, marketing, translation, photography, etc. The hardest thing is] to stay really customer-centric.”. #4 . #1 Having to be an expert in many things. Therein lies the challenge.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. Consider Cross-platform and Browser Versions of the App.

Launch 101

Launch UX Networking Cross-sell 101

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. For UX analysis: Hotjar 5. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 112

CRM Cross-sell Campaign Referrals 112

ConversionXL

APRIL 21, 2020

In short, Gerda Vogt summarizes, “Look for an easy UX fix as close to the conversion as possible.”. Within that framework, Labay adds, there are more specific opportunities: “For ecommerce, it’s upsell/cross-sell work on the product-page-to-cart transition, which can increase average order value.”. Hone your value proposition.

UX 72

UX Objectives and Key Results Real Estate Cross-sell 72

ConversionXL

MAY 14, 2014

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” ” Finding The Companies Who Optimize. .” Know anyone?

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 20, 2020

As with most businesses, before they become data-driven, we had blind obsessions with certain tools that we believed would solve all our customer experience woes. While we as a business thought these forms were great, really scalable, and going to help us generate more inquiries, we started to realize our customers felt very differently.

Territory 77

Territory UX Cross-sell A/B testing 77

Hubspot

MAY 26, 2015

Content development can refer to coming up with words and narratives for your website that communicate your unique selling proposition and your products’ or services’ benefits in a way that your target market will respond favorably to. Customer Personas. Customer personas are detailed descriptions of your ideal customers.

UX 78

UX Engineering Technique Cross-sell 78

ConversionXL

APRIL 22, 2015

You sell to trendy high school kids with very little money, I sell yachts to millionaires – highly different context, right? Well what if we both sell food items? Let’s say you want to cross the road. Customize it and improve however you see fit. Conduct cross-browser and cross-device testing.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes. Video carousels.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Stop selling the way you want to sell, sell the way people want to buy. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Can the change alter customer behavior?

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Sales Hacker

MARCH 25, 2025

51:42 Why agentic AI makes customer relationships and long-term value even more critical. The exciting part of my job now is kind of the constant innovation around this space and then seeing all these kinds of customers and partners building these exciting solutions. Ray Smith: Yeah, I think that’s the fundamental shift.

GTM 67

GTM X-functional Start-ups Relationship building 67

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. This relates to something called cross-domain tracking. This will make your account labels clear, and searchable. image source.

Follow-up 132

Follow-up Conversion Cross-sell Represent 132

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. At ConversionXL, we’ve covered cross-device pollution and testing / measurement pretty thoroughly. More likely to respond to a hard sell. More likely to respond to a soft sell. More likely to respond to a low-effort sell (e.g. submit an email).

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. While users who remained customers logged in 4.4

Referrals 106

Referrals Objectives and Key Results Follow-up User Experience 106

Hubspot

FEBRUARY 15, 2016

But when you load it into a responsive, proactive, customer-driven company: blast off. All you have to do is ask customers: “On a scale of 1–10, how likely are you to recommend this product?” 1) Use it to polish interactions with prospects and customers. 1) Use it to polish interactions with prospects and customers.

Promote 53

Promote UX A/B testing Cross-sell 53

Hubspot

AUGUST 1, 2018

In the age of live chat, customers expect conversations to happen how, when, and where they want. These groups allow customers and prospects to ask questions and get advice on a channel they're already using to communicate throughout the workday … but wait, weren't we talking about conversational marketing? Sounds intimidating, right?

Conversion 78

Conversion CRM Cross-sell Technology 78

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. How did the market get this massive and what changes are in store as technology and customer expectations evolve? Sell on social What is ecommerce? AI is also improving the customer experience. There are 2.6

B2C 59

B2C Minimum Viable Product Cross-sell User Experience 59

PandaDoc

OCTOBER 13, 2022

Customer support : help center, email; extra support is paid additionally. Customization is tiered also, with users able to have a bigger say in views, screens, and elements with higher plans. Upon conversion, teams usually hand off leads externally to customer success managers and KAMs. Our approach to sourcing data.

X-functional 52

X-functional Territory CRM Lead generation 52