Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. For example, say you sell commercial property insurance. I’ve found that prospects seem quite receptive to InMail.

Closing

Salesforce

APRIL 2, 2025

” The prospect is now in a sales cycle without realizing it. Faster sales cycles : When prospects can tactically engage with your product or service, they understand its value and impact immediately. Data-driven insights: Usage data provides insights into how prospects and customers interact with the product or service.

Product

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. Marketers educate and connect with audiences through content, social media channels, emails, and events to spark lasting interest.

GTM

Salesforce

FEBRUARY 3, 2025

Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Quantify the benefit with stats wherever possible.

Objectives and Key Results

PandaDoc

JUNE 6, 2025

It’s all about empowering your reps to sell more effectively—and you can’t improve what you don’t measure. Understanding how prospects engage during the sales process gives your team a clear advantage, which is where sales enablement tools come in. That’s why sales enablement metrics are so important.

Objectives and Key Results

Martech

JULY 18, 2025

It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors. Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. Source: SimilarWeb Income/education X/Twitter users in the U.S.

B2B

Sales Hacker

FEBRUARY 24, 2025

OneBase Media: Educational content: They produce informative videos that address industry-specific topics, positioning themselves as thought leaders and providing value to their audience of tradespeople looking to up their digital marketing game. Provide value, dont sell B2B decision-makers seek valuable information and answers, not fluff.

B2B

Salesforce

JULY 28, 2025

Online course creators: Develop and deliver educational content through virtual courses and workshops. Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. AI can also act as your go-to sounding board to spark new ideas.

E-commerce

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T. Content also nurtures relationships at scale.

Territory

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-sell

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? Try our revenue growth calculator!

Cross-sell

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customers

Sales Hacker

MARCH 8, 2024

Stuck trying to engage a prospect? Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. Partner data can tell you about your prospects’ tech stacks, so your team can identify opportunities for integration. Support on pipeline movement.

GTM

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. There must be a core message for each persona communicated through your SEO strategy, ad copy, case studies, and prospect sequence. . Integrated ABM: Flipping the Funnel. Key Takeaways.

Cross-sell

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales

Sales Hacker

DECEMBER 14, 2022

Lectures to salespeople fail to produce empowered and educated salespeople who are better able to close sales. Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Don’t sell excitement — sell techniques. Not so fast.

Meeting

Martech

JUNE 27, 2023

B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Sell, close. What are your customers and prospects looking for? Continuously re-organize, based on visitor tracking data, to serve the needs of your top prospects based on their search behavior.

B2B

Sales Hacker

JUNE 9, 2021

The goal is to take a prospect and guide them through the stages of awareness (top of funnel), consideration (middle of funnel), and conversion (bottom of funnel). This funnel teaches prospects about your brand, and it also collects data to create tools such as personas and the buyer journey framework. Marketing qualified leads (MQL).

SQL

Hubspot

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. What is social selling? An important distinction to make here is that social selling is not social media marketing.

Sell

Salesmate

NOVEMBER 25, 2020

They find new ways to persuade a prospect to purchases a product. So, your sales approach needs to effective enough to convert modern prospects into paying customers. In sales, you need to target the right prospect. Approach your networks who can acquaint you with a potential prospect who needs your product.

B2B

Salesmate

MARCH 23, 2021

Bottlenecks may arise when your team chases the wrong customers, or neglect the right ones at the right time, delays in-process activities, and letting go of upselling and cross-selling opportunities once the sale has been completed. Manual labor is nothing but a distraction from selling for your team. Cut down on manual work .

CRM

Sales Hacker

JUNE 13, 2023

Company founders do a lot of the selling in the early days. If you sell cars, what decisions does a buyer need to make before they are ready to buy? The car selling process has to start with a shared understanding that the person you’re talking to is in the market for a car. It often comes about like this.

Process

Sales Hacker

JULY 25, 2022

Finding ideal prospects means your SDRs must be experts on your products and services, and be able to communicate how they can solve your potential customers’ problems. Related: The Definitive Guide to Sales Prospecting With Proven Outreach Methods. Before a new customer deal can close, an SDR has to find that customer. Retention rate.

Engineering

Martech

JULY 22, 2022

At its most basic level, customer journey orchestration can enable businesses to identify roadblocks that are preventing prospects from making purchases, thereby improving return on marketing investment. Changing perspectives throughout the business may require training and education, as well as long-term changes in processes.

Customers

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Targeting WITHOUT personas puts more onus on the prospect to decipher your offering and complicates the customer experience, eroding confidence and trust.

E-commerce

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. It’s often used as a top-of-the-funnel tactic to attract prospects and turn them into leads or customers.

E-commerce

The 5% Institute

OCTOBER 1, 2020

This gap may be needing more information about what you sell, finding solutions to their problems and pain points , and of course selling and serving new and current clients. Team selling is working with other departments to leverage intelligence, data, and relationships to open new relationships, and close more sales.

Consult

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords.

Niche

Sales Hacker

FEBRUARY 2, 2021

Prospecting. Sales prospecting is to find qualified leads that are close to being ready to buy the advertised business or service. Companies start prospecting by formulating an Ideal Customer Profile. So not only do sales reps prospect for new customers, but they also qualify them. Handling objections.

Sales

Veloxy

NOVEMBER 29, 2021

Yet, how it can shape selling for your company can be revolutionary for you. When using predictive sales software like Veloxy, salespeople can drill down into the necessary dashboards and reports to see the upcoming buyer signal notifications and guided selling recommendations. Lead Scoring. Content Creation.

Inside sales

Sales Hacker

SEPTEMBER 25, 2019

5 tips to successfully cross the chasm to mass adoption. Then , leverage that success to sell to “early majority,” AKA pragmatists. For now, we need to move on to the 2 rules for boosting adoption and growth from day one, so you set a solid foundation for crossing the chasm. 5 Tips for Crossing the Chasm. That’s it.

Growth

Sales Hacker

AUGUST 11, 2021

Selling is about trust. Building trust means understanding your buyer’s business, empathizing with their challenges, and educating them on where you can help. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals. Referral selling gets complex quickly.

Referrals

Sales Hacker

NOVEMBER 21, 2017

PROSPECT: A person who expresses interest by visiting a web-site for example. x/= : Customer is happy buys more of your service through renewal, upsell and cross sell. Outbound: Pro-actively identify a prospect who may experience a pain, establish a conversation to diagnose the problem. . How can I help you?

SQL