Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117

GTM Sell Customers Cold Call 117

Heinz Marketing

JUNE 19, 2025

The problem is that since PMing is an investment that doesn’t directly produce revenue, it can be a tough sell. While I am a firm believer in a PM being key the moment you start producing content and campaigns, there are some teams with greater need. If you are a 25+ person team with multiple cross-functional groups, for example.

Objectives and Key Results 78

Objectives and Key Results GTM Cross-sell Clients 78

Sales Hacker

JULY 25, 2022

In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Every part of your revenue engine serves a specific purpose, but each part supports the whole. Objective metrics.

Engineering 114

Engineering Objectives and Key Results Cross-sell Pipeline 114

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. That’s true in all areas of our lives — including how we run our businesses.

Objectives and Key Results 132

Objectives and Key Results Cross-sell Quota Sales 132

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . As a leader, you need to build an alignment on common objectives with your stakeholders. At the top of the team performance pyramid is results. Commitment .

Objectives and Key Results 98

Objectives and Key Results Cross-sell Promote Construction 98

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. The goal of prospecting is to sell the meeting. In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . Instead, focus on selling the meeting. #2 The key is talking about VALUE. Speaking of Gong Data.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. Don’t believe me? trillion of value in sales.

Sales 223

Sales Non-Profits CRM Pipeline 223

Search Engine Land

MARCH 6, 2024

Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1. Make it a critical objective to meet with your social media or SEO team counterparts to ensure you maximize everything from your image to messaging. Profile optimization Keywords go a long way in search and that’s not just for search engines.

Objectives and Key Results 112

Objectives and Key Results Cold Call Cross-sell Engineering 112

SaaStr

AUGUST 12, 2020

Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. I learned this operating myself.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Trust 94

Trust Objectives and Key Results Engineering Negotiate 94

ConversionXL

AUGUST 12, 2020

explained: Everything any team does will have an impact on the user experience, from back-end engineers to customer success specialists. Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Image source ).

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

SaaStr

JULY 3, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. We had to learn how to do sales and sales marketing and compete in heads up battles against other companies selling similar products.

Finance 105

Finance Launch Objectives and Key Results Cross-sell 105

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. That’s true in all areas of our lives — including how we run our businesses.

Growth 84

Growth Objectives and Key Results Cross-sell Quota 84

SBI

FEBRUARY 3, 2021

As an example, some analyst firms might refer to our “Video Selling” category as “Asynchronous Video.” A fundamental objective is to reduce frustration that happens when you search sites for solutions and get results that are hodgepodge. These folks have a key role to play in demos and proof-of-concepts or pilots.

Cross-sell 72

Cross-sell Objectives and Key Results Technical Sales CRM 72

Gong.io

MAY 31, 2021

It leads your sales reps through various scenarios: how to prospect, when to sell what product or service, how to overcome common objections, what to negotiate for (and how ) to name a few. Objection handling. Best-selling author, Hal Elrod, once said: . Every result or goal you want to achieve is preceded by a process.

Territory 118

Territory Objectives and Key Results Contract Price 118

Search Engine Land

DECEMBER 11, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. Understood?

Promote 96

Promote Campaign B2C Retail 96

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Now that you’re a startup expert let’s talk about how you can help them achieve their growth objectives. trillion worth of funding.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. The goal of prospecting is to sell the meeting. In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . Instead, focus on selling the meeting. #2 The key is talking about VALUE. Speaking of Gong Data.

Cold Call 71

Cold Call Objectives and Key Results Negotiate Cross-sell 71

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Highspot

JUNE 11, 2020

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Clunky handoffs and duplicate communications can sour a buyer’s perception of your business — and result in lost revenue. Transparent, shared goals and objectives.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Highspot

MARCH 30, 2021

Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture. Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Score More Sales

DECEMBER 16, 2011

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM .

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

Hubspot

JULY 17, 2023

In 2020, Silver Peak hired Aviso , an AI selling platform, to predict quarterly business. to enhance customer engagement and improve account-based selling. Through adoption of these tools, they were able to obtain better data for account selling. Tinuiti closed 50% more recurring revenue from cross-selling with Gong.

Cross-sell 68

Cross-sell Objectives and Key Results CRM Price 68

ConversionXL

APRIL 7, 2020

Start with a business objective. As with any marketing effort, a podcasting program should start with a foundational alignment to marketing or business objectives. While it can generate more tangible results, other channels are usually more effective. For best results, start with a storyboard or outline. Image source ).

Objectives and Key Results 85

Objectives and Key Results Promote Strategic partnership Start-ups 85

SalesLoft

MAY 31, 2016

Sales pods are the key to scalable structure within many successful SaaS sales organizations. The differences are subtle, but the key to top of the funnel success is in the specialization, the personalization, and the focus on the right sales development metrics. To reach that end goal, should your sales pods be cross-functional?

Strategize 52

Strategize Teamwork Cross-sell Objectives and Key Results 52

The 5% Institute

MAY 28, 2023

By understanding the sales ladder, you can align your sales and marketing strategies to create a seamless customer experience, resulting in higher conversion rates and increased customer retention. Components of a Sales Ladder A robust sales ladder consists of several key components that guide customers through their journey.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Sales Hacker

MAY 26, 2021

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. This can be categorized into four business objectives. Developing your Sales Operations Skills. Performance. Director of Sales Operations.

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. 1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. Can this be true?

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Pitch 84

The 5% Institute

JUNE 19, 2023

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Selling? What is Sales?

Sell 52

Sell Objectives and Key Results Technique Customer Relationship Management 52

ConversionXL

FEBRUARY 26, 2014

Not only will creating a Monday-Sunday map of activities empower you to make smart decisions on when to run your Campaigns, but it will make you more valuable to your team as a source of key coordinating data. Key takeaways from this exercise are: What areas am I receiving quality traffic from that I am not touching with paid efforts?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Lead Fuze

AUGUST 6, 2021

By collecting and cross-referencing in sales data analysis, it’s possible to build highly-personalized value propositions tailored to the specific needs of each customer segment. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate Cross-sell CTR 64

Sales Hacker

OCTOBER 28, 2019

They are the key people when it comes to lead generation, qualification, and booking meetings with sales-qualified leads for Account Executives. Sales Engineer) – Solutions consultants are the technical counterparts of AEs. Team Selling Playbooks. Collaborate with key players in your prospect accounts. Communities.

Sell 77

Sell Teamwork Objectives and Key Results Consult 77

Hubspot

JANUARY 18, 2012

But with all the hype over marketing automation or revenue performance management (RPM), some businesses jump too quickly to assume they MUST need this shiny new object. Knowing where you stand in the relative battle of the ever-shrinking database is a key component of understanding whether you are in need of automation.

Objectives and Key Results 57

Objectives and Key Results Cross-sell Contact Up-sell 57

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. 1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. Can this be true?

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Pitch 77