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The email marketer’s guide to effective marketing automation

Martech

So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. Keep this archetype handy as you define what a transactional email is for categorization and legality to be sure you have covered all of your bases. The design also must scale up for large orders. For example, under U.S.

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How to Start Email Marketing Agency: A Success Guide

Lead Fuze

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. Don’t forget about the legal stuff.

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Reframing Procurement: Hurdles to be leapt or allies to be won?

Heinz Marketing

Procurement , also known as: vendor management, supplier management, or even sometimes supply-chain management, are the folks who need to ensure that all the i’s are dotted and t’s are crossed. They compile all the legal, contractual, regulatory, strategic, and bureaucratic controls that need to exist to keep a company safe.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Let’s look at the elements that make up the sales velocity definition. You may find out that you need to speed up the pace of deals for SMBs, while a longer sales cycle is optimal for enterprises. A low sales velocity can even indicate that you need more salespeople to speed up the flow of your pipeline.

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A comprehensive guide to lead qualification – what it is, how it works, and the best strategies 

PandaDoc

You should be able to cross-sell or upsell to happy customers in the future and earn valuable word-of-mouth referrals. If a rep gets a positive response, the lead is officially “qualified” and should be passed over to the direct sales team for follow-up. If their response is negative, the lead should be disqualified.

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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

Boost your sales team efficiency Simplify the sales document process and give your reps time back in their day to sell more. Emphasizing incremental sales makes it possible to generate added value on a regular basis, promoting steady growth and shoring up your company’s bottom line. It promotes organic growth.

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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. You don’t want to end up in The Valley of Death, where you can’t get the big dollar contracts.

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