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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Price 111
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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Leverage cross-functional insights Marketing, product, and sales must work in tandem. Look for T-shaped players people with deep expertise in one area but cross-functional ability to collaborate across departments.

GTM 101
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What is Team Selling and Why it Matters Post-Pandemic

Veloxy

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

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11 Strategies to Level up Your Sales Game

Salesforce

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

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AI agents offer a glimpse into a potentially simplified future

Martech

AI agents: Changing the game AI agents represent self-learning, continuously evolving systems that can act on data with minimal human intervention. Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures.