Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. I know this.

Negotiate

SaaStr

AUGUST 7, 2025

The Build vs. Adapt Decision Most companies would have tried to enable the existing team to sell both products. Every person had to learn the opposite product they weren’t selling. Who were your closest cross-functional colleagues? All were wildly successful and changed how we sell today. What did you learn?

GTM

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. You also need to convey excitement about the product or service you’re selling and help prospects understand its benefits in a way that feels personal to them.

Objectives and Key Results

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing

Martech

FEBRUARY 24, 2025

AI agents: Changing the game AI agents represent self-learning, continuously evolving systems that can act on data with minimal human intervention. Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures.

Objectives and Key Results

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization. Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing

Sales Hacker

JANUARY 24, 2025

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Leverage cross-functional insights Marketing, product, and sales must work in tandem. Look for T-shaped players people with deep expertise in one area but cross-functional ability to collaborate across departments.

GTM

Sales Hacker

JANUARY 13, 2025

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. Key characteristics: They must clearly articulate the strategy, rally cross-functional support, and drive company-wide initiatives. seller, head of sales, or commercial cofounder).

GTM

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. With a unified system to connect teams, drive your initiatives, and track progress, organizations can more effectively drive consistent execution of their strategic priorities.

Go To Market

Sales Hacker

JUNE 17, 2025

Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow.

GTM

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration. For example, lets say a customer is looking for a pair of shin guards for a soccer game today. Its not always about selling more.

Objectives and Key Results

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. At Splunk, they were selling a bunch of products that included an Enterprise platform and add-on sales.

Price

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM

SaaStr

JUNE 8, 2025

The reality check : “There’s two very different games called venture capital. One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. That’s a DPI game.

B2B

Martech

JULY 28, 2025

There’s a line I don’t cross anymore: shrinking myself to keep the peace. I’m not interested in playing that game anymore. It’s where I stop selling and start explaining. Where customer-first means more than a KPI, and smart, strategic people are rebuilding — not optimizing dysfunction. It wasn’t just self-protection.

Cross-sell

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Research popular hashtags within your industry and use them strategically in your posts. The power of user-generated content User-generated content (UGC) is a game-changer for SMBs.

Follow-up

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub.

Customers

Salesforce

JULY 28, 2025

Streamers: Broadcast live video content online, often focusing on interactive entertainment like gaming. Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. AI can also act as your go-to sounding board to spark new ideas.

E-commerce

Martech

FEBRUARY 25, 2025

Sell the idea before you pitch it The worst way to introduce a new idea is by blind-siding leadership in a meeting. If they’re intrigued, you already have their attention before the ‘game-day’ meeting even happens. They push smarter and play the game. The ideal outcome stems from having a great idea.

Pitch

Hubspot

JUNE 2, 2025

Ask yourself, if someone called you eight or more times to sell you something, how receptive would you be to their message? So, you need to cross-reference the DNC list before you dial with an autodialer or prerecorded message and demonstrate clear consent to call the person on the other end. Use the phone strategically.

Cold Call

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Gaming

Sales Hacker

JUNE 11, 2018

Once again, Salesforce presents a strategic look into the rapidly shifting world of sales. What factors will guide sales team transformation in the future as technology, consumer behavior, and new market realities re-shape the contours of selling? Cross-Team Collaboration. 4) Sell anywhere, anytime with virtual.

Gaming

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell

SBI

MARCH 8, 2018

We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Operational Changes – We help make operational changes to the selling process and ecosystem such as consolidating content systems, rationalizing the sales stake, and driving better CRM adoption.

Gaming

ConversionXL

MAY 3, 2017

The best way to organize these options strategically is to create customer segments. Your goal is to serve them with relevant offers where you cross-sell and upsell related products. Upselling and Cross-selling ( Image Source ). Your goal is to cross-sell and upsell relevant products. Recent Buyers.

Customers

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sales tactics like cold calls often have a low conversion rate.

GTM

Veloxy

MAY 3, 2022

Sales can be an intimidating numbers game. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency.

Sell

Gong.io

OCTOBER 19, 2021

And some are intangible, like a learning culture; the knowledge provided in onboarding, training, and coaching; and insights into how your strategic initiatives do IRL. It’s also there to make sure your big-bet strategic initiatives succeed, even if it means changing tack part-way through them. So, what is Sales Enablement?

Quota

SaaStr

SEPTEMBER 17, 2020

In her session, Erica shares her hard-earned leadership lessons– from selling her company to what she’s learned at Github, we’ll share her most essential leadership principles for any stage of business. #1 Facilitate cross-functional collaboration. #4 1 Build a Support Staff Early. The truth is, founders are frugal.

Cross-sell

SaaStr

SEPTEMBER 1, 2021

To improve alignment with your revenue team, marketers should shift their mindset: Don’t simply look at your leads as a baton you pass to sales; rather, think of it as part of a game of soccer in which the ball is being passed back and forth as the lead moves through the pipeline. Strategy is a Living Conversation.

Cross-sell

Sales Hacker

AUGUST 11, 2021

Selling is about trust. After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals.

Referrals

Salesmate

DECEMBER 11, 2020

Amidst the ferociously competitive market in the insurance sector, you need a way to stay on top of your game. Sell on the go with Mobile CRM. Manage and sell on the go by accessing CRM on your mobile. Upsell and cross-sell opportunities. Upsell and cross-sell for a better experience. Conclusion.

CRM

Sales Hacker

JULY 24, 2019

Authenticity is very much the name of their game. This group is pioneering new approaches and strategies for everyone to sell to their strengths. Alex: Since 2017, we’ve hosted quarterly events throughout the country with the help of our strategic partners and sponsors , such as SalesLoft, Segment and Datadog.

Gaming

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors.

B2C

Sales Hacker

SEPTEMBER 27, 2024

If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. It’s data-driven targeting that turns the coldest of cold calls into a strategic conversation. Interested to learn more, click here.

GTM

SBI

FEBRUARY 27, 2018

We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? RO Innovation’s platform changes the game by: Activating customer advocacy end-to end in sales cycles. This week I interview Ian Levine , Chief Sales and Marketing Officer of RO Innovation.

Gaming