Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting.

GTM

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Below are the top 10 skills to nurture: 1.

Objectives and Key Results

Martech

AUGUST 12, 2025

This is the gap Geoffrey Moore describes in “ Crossing the Chasm.” Crossing that gap is a product and marketing challenge. It takes a go-to-market (GTM) strategy that helps buyers understand what the product does, why it matters now and how it fits into their world. Fuel up with free marketing insights.

GTM

Highspot

AUGUST 11, 2025

Free Resource Guide: What a Good Revenue Software Stack Looks Like Download Now Go-to-market teams at companies across industries fly blind far too often. That means marketing, enablement, and sales can finally row in the same direction. Going to market gets faster, smarter, and more aligned, and reps win more of the time.

GTM

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI.

GTM

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. Are new reps ramping up faster?

Pitch

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting.

GTM

Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. Rather, it’s defined by the ability to execute—consistently, cross-functionally, at scale, and in a way that delivers exceptional experiences to increasingly demanding buyers. That momentum is real.

GTM

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

SaaStr

JUNE 29, 2025

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. But how did they actually get there? No one wants to use our product for two weeks.” ” Training was broken.

Cross-sell

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Parker came to London to share just what he’s learned building a $12B+ compound start-up. IT Cloud : Setting up employees in apps, device management, and IT systems.

Cross-sell

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. ” The post What is customer engagement?

GTM

SaaStr

AUGUST 13, 2025

They closed 157 deals over $1M (up significantly), 66 deals over $5M, and 42 deals over $10M in a single quarter. The key insight: When your AI actually delivers 10x+ improvements in customer workflows, you shift from selling software to selling business outcomes. AIP has changed their sales motion.

Government

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. The rep for the SaaS product sees that a major airline has signed up and is using their software. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities.

Product

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. Delayed or No Follow-up Are leads slipping through the cracks because of slow or non-existent follow-ups?

Teamwork

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. This new payment option gives customers more wiggle room and it’s a major talking point for our sales teams because it’s a core part of how they’re selling. Why should you care? and ultimately, joint wins.

Original Equipment Manufacturer

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Relationships > Automation (now more than ever) Pick up the phone. The future of GTM is AI-powered.

Growth

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. seller, head of sales, or commercial cofounder).

GTM

SaaStr

MARCH 2, 2025

Rippling does use AI for account scoring and targeting, but maintains that human SDRs bring three irreplaceable elements: Personalization that AI often gets wrong Multi-channel saturation (especially phone) Creative hustle that differentiates in a crowded market Matt’s advice: “The more effort something takes, the higher the yield.

Growth

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? And that’s people.

GTM

SaaStr

AUGUST 1, 2025

A Cal Bears rugby player turned sales leader, Ross has become one of the most respected voices in vertical SaaS go-to-market strategy. Today, that crazy decision has paid off to the tune of an $11 billion market cap and over $770 million in ARR.

Non-Profits

Sales Hacker

JANUARY 7, 2025

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. So I think I’m going to start with what is the same.

GTM

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements.

Manufacturing

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Ensures cross-team alignment on revenue goals. The result?

Growth

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM

SaaStr

MAY 24, 2025

And one VCs wont be interested, and most buyers and Private Equity firms wont be either until you cross $10m ARR or so. And you wont be able to attract mercenary hires that are just there to join a hot start-up. Double down on upsells and cross-sells to improve NRR. Double down on upsells and cross-sells to improve NRR.

Cross-sell

SaaStr

DECEMBER 4, 2024

Akshay Sharma, Head of Pricing and Monetization at Miro explained: “As you change the green side, your product, your features, go to market, your marketing, budget discounts, you have to change the pricing side appropriately so that you can achieve the goals you want.” ” So, How Should You Price?

Price

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Posts on most social platforms have hours, days, and sometimes up to weeks of shelf life with the algorithm. That means your videos can show up in Google search results, pulling in organic traffic the same way blog posts do.

B2B

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So you guys are open up a new chapter down there. I love that.

GTM

SaaStr

JUNE 25, 2025

But saying yes to everything requires a systematic approach to innovation and go-to-market execution. This bottom-up innovation model ensures product ideas come from technical feasibility rather than market research alone.

Legal

SaaStr

FEBRUARY 26, 2025

The 5 Key Things You Need to Know About Modern Go-To-Market Adam Gross, former CEO of Vimeo and Heroku and and veteran of Salesforce and Dropbox joined SaaStr Annual for a deep dive on the evolution of SaaS go-to-market strategies. This isn’t just theory – it’s showing up in the public filings.

GTM

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. You know, Meta in Europe?

GTM

Sales Hacker

APRIL 8, 2025

Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.

GTM

Martech

APRIL 22, 2025

Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. Is Your Strategy Keeping Up?” The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy.

Cross-sell