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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

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Achieving Impact With Your Go-To-Market Strategy

Highspot

This execution gap is a major barrier to growth, largely driven by disconnected teams working in silos. To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Breakthrough moments and experiences can be done through: Product-led growth (PLG).

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B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

In our latest State of Sales report, 81% of sales teams using AI tools have boosted productivity, and 83% have seen revenue growth in the past year. That’s the kind of impact you don’t want to miss out on. Automation eliminates manual data entry and helps you make faster, smarter decisions that fuel growth. Get it now 2.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

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How AI-powered enablement helps manufacturing sales teams

Highspot

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. Guide to AI in Sales Enablement and Its Impact in 2025 Download free guide 5 ways to leverage AI across your manufacturing GTM team Want to realize results like Hyster-Yale Group?