Sales Hacker

DECEMBER 17, 2024

They’re signing the renewals, the cross-sell, up-sell. I remember one year, the Super Bowl was perennially the biggest day of the year because you’d get more traffic, so you’d sell more ads. And how do you now think about sort of closing that gap between the user and the buyer? and the expectations?

GTM

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Click Through Rate

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. For example, your sales methodology creates a structured framework for deal progression. Below are the top 10 skills to nurture: 1.

Objectives and Key Results

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Sample goals: Shorten the sales cycle by 20%. Sample goals: Grow user group membership by 40%.

Go To Market

Search Engine Land

AUGUST 7, 2024

.” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. If people are already searching for your brand on Amazon, advertise on your branded terms at launch.

Campaign

ClickFunnels

JULY 8, 2025

With the right software, you can build a lead generation funnel for your agency clients, a webinar funnel for your course business, and a product launch funnel for your e-com brand. You can’t afford to rebuild from scratch every time you launch something new. Imagine being able to track and optimize from the same dashboard.

E-commerce

Salesforce

NOVEMBER 19, 2024

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Penetration pricing: A penetration pricing strategy involves drastically discounting a product, even to the point of selling it below cost. Your bottom line will depend on it. Watch the demo

Price

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. Senior BDR : I mentored peers, ran cold calling sessions, and helped organise cross-functional events like Pipe Up Days.

Cold Call

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM

SaaStr

AUGUST 7, 2025

At OpenAI, we went from 250 people to nearly 1,000 in a single year while launching what we believe is the fastest-growing enterprise application in history. Building ChatGPT Enterprise from Zero: The Inside Story In early 2023, OpenAI had just launched the fastest-growing consumer app in history. In AI, speed beats perfection.

GTM

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. You’ll get quality scores, downloadable results, and the confidence that your agent is ready for launch. This is just the tip of the productivity iceberg. Use filtering settings to customize the display.

Sell

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM

SaaStr

APRIL 13, 2025

” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. The UK Launch Example: Integration as the Product Conrad uses Rippling’s UK launch to illustrate his point.

Cross-sell

Martech

APRIL 29, 2025

This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. Why it’s useful: Cross-sell and upsell email performance hinges on relevance. Enhanced cross-channel reporting and link tracking What is it?

Cross-sell

Martech

SEPTEMBER 26, 2024

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. They also require information from various internal stakeholders, such as: The product team for product launches.

Territory

Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM

Sales Hacker

JANUARY 13, 2025

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. Key characteristics: They must clearly articulate the strategy, rally cross-functional support, and drive company-wide initiatives. seller, head of sales, or commercial cofounder).

GTM

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. Digital Wallet Collaborate More Effectively with Salesforce Sales Teams via Flex Credits Remember the Salesforce Digital Wallet we launched last summer? Agentforce Partner Guidebook Your step-by-step resource for launching Agentforce.

Original Equipment Manufacturer

SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion. Initially, they had CSMs as the only post-sales resource.

Growth

Salesforce

APRIL 2, 2025

These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. But launching a successful product-led sales motion requires more than just a great offering. Fantastic that’s an essential first step. Watch the demo

Product

Martech

JULY 17, 2025

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. It’s a major time-saver for teams selling in the U.S. How it helps you This update makes testing and launching CRM changes much safer and more efficient.

CRM

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. To learn how to use the Initiative Scorecard to drive common go-to-market initiativeslike product launch, new messaging, cross-sell, or pipeline generationdownload our E-book.

Go To Market

RingDNA

APRIL 25, 2025

To find out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls. But you should consider, especially if you’re selling SaaS software like we do, experimenting with late afternoon call blitzes to top leads.

Cold Call

Highspot

JULY 9, 2025

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. It also keeps seasoned sales reps sharp with continuous learning and coaching tied to events like launching new SKUs, expanding into new verticals, or handling technical objections. Did you know?

Manufacturing

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. You need to make sure that you’re not crossing your wires. Because now we’re talking a lot about signal based selling, you know, signals.

GTM

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? So Sophie Buonassisi: I love it.

GTM

Salesforce

FEBRUARY 21, 2025

Launch products faster. Loyalty programs can also create cross-sell and upsell opportunities. With Salesforce for Communications , service providers can: Reduce order capture time. This improves sales efficiency. Improve order accuracy. Pricing rules are enforced through a guided sales process. Be consistent.

Contract

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell

Martech

JULY 18, 2025

Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. Promoted tweets or accounts can boost visibility, especially around events or launches. Other sources report 3.7

B2B

Sales Hacker

FEBRUARY 24, 2025

Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. Provide value, dont sell B2B decision-makers seek valuable information and answers, not fluff. case studies from our own marketing experiments. Pain-point explainers.

B2B

SaaStr

DECEMBER 4, 2024

Key principles for pricing experiments include: Keep it simple Be customer-friendly Ensure cross-functional alignment With pricing and packaging in particular, it’s easy to go down the rabbit hole of all the edge cases to control for. At Splunk, they were selling a bunch of products that included an Enterprise platform and add-on sales.

Price

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. I love that.

GTM