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The email marketer’s guide to effective marketing automation

Martech

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

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How agile marketing teams can work with AI

Martech

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Part of the marketing strategy is to launch co-branded ads with retailers.

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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Traditional retail channels for brands have been disrupted by e-commerce. Consumer packaged goods companies like PepsiCo have adapted by launching their own direct-to-consumer offerings.

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Four Ways to Refresh Your Sales Asset Management Strategy

Highspot

Leading retailers know that how you sell is just as important as what you sell. Whether it’s an eye-catching window display on Fifth Avenue or a sleek website, retailers know that presentation is critical to keeping shoppers coming back for more. Cross-sell Your Content. Curate Your Display.