Cross-sell Market share Pitch 
Martech
JULY 17, 2025
A 90-second montage with no product pitch. Cross-platform digital and TV distribution. Favorability lift in key markets. Case depends on evidence quality and time horizon. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. 25% spike in engagement.
SaaStr
MAY 30, 2024
They prioritize direct selling and relationships over allowing customers to go and buy directly. A freemium version can work well if you want to gain market share quickly. In the product-led sales world, you use that data from freemium users to pitch to your customers. What PLG Signals Can Sales Use to Sell Software?
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Highspot
MAY 15, 2020
Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. In order to have the most effective conversation, salespeople need to understand what they need to know, say, show, and do in every unique selling scenario.
Hubspot
OCTOBER 24, 2022
Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones. Primarily through upselling and cross-selling — and the results are intriguing. Winning more market share.
ConversionXL
MARCH 20, 2019
Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Demandbase cross-references its database to find companies that are a good fit. Based on Forrester research, Jabmo’s offerings outpace its market share. Image source ).
Hubspot
AUGUST 22, 2022
Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.
Hubspot
APRIL 21, 2020
We recommend measuring success around your active install rate — this tells you retention rate, or the number of people who install your app and then don't uninstall it — the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Pitch Your App.
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