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How to un-silo your organization and be more customer-centric

Martech

Product management is in charge of anticipating and meeting customer’s emerging needs. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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How to make the jump from product-market fit to platform-market fit

Martech

This approach meets multiple customer needs with integrated solutions while allowing the company to grow efficiently across its products. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. This sharpens the team’s upsell and cross-sell strategies, improving retention.

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5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. So, we marketers need to get on board.

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How to revamp your lead scoring strategy for 2025

Martech

Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring. This information can be integrated into your CRM and used to boost lead scores accordingly.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

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AI-powered martech news and releases: September 12

Martech

Meeting Prep Assistant creates a topic-specific agenda with targeted discovery questions. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Executive Briefings on an account’s status, including company business performance and competitive positioning.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.