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7 value-added assets to engage and upsell customers

Martech

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

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How to Do a Good Sales Presentation: 5 Easy Tips

Lead Fuze

How to Do a Good Sales Presentation. Let’s face it, we all need to know how to do a good sales presentation. Even if we’ve been “in the game” for a long time, selling the same products — our presentations can get stale after a while. That’s the crux of how sales presentations work , right?

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Automate the Revenue Process in 7 Steps

Sales Hacker

To help take some of the pressure off, companies focus on technology investments to help their sales teams increase win rates and accelerate revenue while automating a lot of the tedious, manual processes that prove to be a bottleneck in the sales cycle. 7 sales processes you can automate now. Modernize the proposal and quote process.

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How to Create a Structured and Scalable Sales Process

Highspot

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. What is a Sales Process? Sales Methodology Sales Process Examples Sales Process Mistakes to Avoid Mastering Your Sales Process With Highspot What is a Sales Process?

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“Why I’m So Interested In Selling,” An Analysis

Partners in Excellence

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. The Thrill of the Chase and Closure : Finally, the process of pursuing a sale and the satisfaction of closing deals is a thrill many mention.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. This presents a compelling case for a new view of the importance of investing in the service function. Cross-selling : Offering customers related or complementary products.

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