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5 Lessons B2B Marketers Can Learn From Costco

Heinz Marketing

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly.

B2B 136
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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). It requires RFPs, tenders, quotes and negotiations.

Retail 110
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6 key email programs to optimize before Q4

Martech

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 126
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Black Friday sales up nearly 12% from 2021

Search Engine Land

Brick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and restrictions, saw in-store visits tick up this year by 2.9% The company’s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country’s inflation rate, which is running at almost 8%).

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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Do people search by price? Perhaps categories for pricing? That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand). Now that you have this built out, consider how you might cross-promote (through internal linking ) within your website.

UX 93
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Scenario 2: The online fashion retailer. The online fashion retailer pulled in fewer customers and generated a fraction of the revenue. Data-driven targeting.

Customers 129